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Share of Culture

How Brands Grow in the Attention Economy

by Paul Parton ...

How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed.While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying to buy attention; instead, they earn it. They don’t interrupt culture—they become part of it.The most successful brands today aren’t necessarily the ... Read more

$14.99 USD

Also available as: Audiobook

How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed.While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying to buy attention; instead, they earn it. They don’t interrupt culture—they become part of it.The most successful brands today aren’t necessarily the
... Read more

Also available as: Audiobook
Ranger

The Little Horse with the Big Heart

Illustrated by Paul Parton ...

by Christy Wood ...

Imagine the worst winter storm you have ever been in. Dark skies overhead interrupted by jagged lightening bolts cutting through the sky and thunder so strong as though someone had set a cannon off right beside you. You would seek immediate shelter and safety. A chestnut mare, alone on a mountain, had to endure the fury of this storm. As she battled the elements, she was coping with the birth ... Read more

$3.99 USD

Imagine the worst winter storm you have ever been in. Dark skies overhead interrupted by jagged lightening bolts cutting through the sky and thunder so strong as though someone had set a cannon off right beside you. You would seek immediate shelter and safety. A chestnut mare, alone on a mountain, had to endure the fury of this storm. As she battled the elements, she was coping with the birth
... Read more
Audiobook

Share of Culture

How Brands Grow in the Attention Economy

by Paul Parton ...

Narrated by Paul Parton ...

Unabridged

7 hours 1 min

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different strategies. The brands that dominate aren’t just seen—they're discussed. This isn't just changing how ... Read more

$20.99 USD

Also available as: eBook

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different strategies. The brands that dominate aren’t just seen—they're discussed. This isn't just changing how
... Read more

Also available as: eBook

Gunner

Hurricane Horse

by Judy Andrekson ...

Illustrated by David Parkins ...

Series Book 1 - True Horse Stories
Each book in the True Horse Stories focuses on a contemporary horse from a different part of the world, and each animal is, in his or her own way, a hero.PBJ Decks Smokin Gun (Gunner) is an American Paint Horse, one of the many of Heather Lott Goodwin's herd, and a valuable show animal that won the World Championship Paint Horse title. When Hurricane Katrina passed over the Goodwin property, it ... Read more

$7.99 USD

Also available as: Audiobook

Each book in the True Horse Stories focuses on a contemporary horse from a different part of the world, and each animal is, in his or her own way, a hero.PBJ Decks Smokin Gun (Gunner) is an American Paint Horse, one of the many of Heather Lott Goodwin's herd, and a valuable show animal that won the World Championship Paint Horse title. When Hurricane Katrina passed over the Goodwin property, it
... Read more

Also available as: Audiobook
Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr ...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Read more

$8.99 USD

Also available as: Audiobook

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career.
... Read more

Also available as: Audiobook
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

Also available as: Audiobook
Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

by Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

$14.99 USD

Also available as: Audiobook

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
... Read more

Also available as: Audiobook
The Startup of You (Revised and Updated)

Adapt, Take Risks, Grow Your Network, and Transform Your Career

by Reid Hoffman, Ben Casnocha ...

**The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this ... Read more

Was $8.99 USD Now $7.99 USD

Also available as: Audiobook

**The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this
... Read more

Also available as: Audiobook
ZAG

The #1 Strategy of High-Performance Brands

by Marty Neumeier ...

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today ... Read more

$23.09 USD

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today
... Read more
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

$22.00 USD

Also available as: Audiobook

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Read more

Also available as: Audiobook
Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more
Reengineering Retail

The Future of Selling in a Post-Digital World

by Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Read more

$13.99 USD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Read more

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“paul parton”

Share of Culture

Ranger

Share of Culture

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Gunner

Measure What Matters

Change by Design

Work Rules!

The Startup of You (Revised and Updated)

ZAG

Eating the Big Fish

Emotional Branding

Reengineering Retail

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Apps

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