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“paul finlayson”

Showing 1 - 2 of 2 results for “paul finlayson”
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  • Social Media Marketing: preparation, consumption, and hangover prevention

    by Paul Finlayson ...
    Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.This is followed by a platform-by-platform examination of best practices ... Read more

    $25.79 USD or Free with Kobo Plus

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    by Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Read more

    $42.00 USD or Free with Kobo Plus