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“patrick van der honing”

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  • Standardisation vs. Adaptation - International Marketing in Service Firms

    by Christian Wolf, Sofie Hildingsson, Patrick van der Honing ...
    Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8 von 10 P, Jönköping International Business School (-), course: International Marketing, language: English, abstract: 1 Introduction Within the course International Marketing, the third project deals with academic research in international marketing and internationalisation. We have ... Read more

    $17.71 USD