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Ethics in Marketing

International cases and perspectives

by Patrick E. Murphy, Gene R. Laczniak, Fiona Harris ...

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, ... Read more

$89.99 USD

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety,
... Read more
Marketing and the Common Good

Essays from Notre Dame on Societal Impact

Edited by Patrick E. Murphy, John F. Sherry Jr. ...

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.Through original ... Read more

$77.99 USD

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.Through original
... Read more

Building Social Business

The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

by Muhammad Yunus ...

**Nobel Prize winner and bestselling author of *Banker to the Poor,***shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms” (Spectator)Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered ... Read more

$9.99 USD

Also available as: Audiobook

**Nobel Prize winner and bestselling author of *Banker to the Poor,***shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms” (Spectator)Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered
... Read more

Also available as: Audiobook
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

by Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

Free

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Read more
Before You Say Yes ...

A Guide to the Pleasures and Pitfalls of Volunteer Boards

by Doreen Pendgracs ...

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you're asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or ... Read more

$7.19 USD or Free with Kobo Plus

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you're asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or
... Read more
Supermarket Monsters

The Price of Coles and Woolworths' Dominance

by Malcolm Knox ...

Series Book 6 - Redback Quarterly
Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a ... Read more

$7.99 USD

Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a
... Read more
Perfectly Legal

The Covert Campaign to Rig Our Tax System to Benefit the Super Rich--and Cheat Everybody Else

by David Cay Johnston ...

Now updated with a new prologue!Since the mid-1970s, there has been a dramatic shift in America's socioeconomic system, one that has gone virtually unnoticed by the general public. Tax policies and their enforcement have become a disaster, and thanks to discreet lobbying by a segment of the top 1 percent, Washington is reluctant or unable to fix them. The corporate income tax, the estate tax, and ... Read more

$12.99 USD

Now updated with a new prologue!Since the mid-1970s, there has been a dramatic shift in America's socioeconomic system, one that has gone virtually unnoticed by the general public. Tax policies and their enforcement have become a disaster, and thanks to discreet lobbying by a segment of the top 1 percent, Washington is reluctant or unable to fix them. The corporate income tax, the estate tax, and
... Read more
Creating a Post-Corporate World

by David C. Korten, Hildegarde Hannum ...

Series series Annual E. F. Schumacher Lectures
The collection of lectures and publications from the Schumacher Center for a New Economics represents some of the foremost voices on a new economics.At the end of the 20th century, public attention was focused on a deepening struggle grounded in two sharply divergent world-views and sets of values: that of corporate globalization and that of a newly emerging global movement. David Korten describes ... Read more

$0.99 USD

The collection of lectures and publications from the Schumacher Center for a New Economics represents some of the foremost voices on a new economics.At the end of the 20th century, public attention was focused on a deepening struggle grounded in two sharply divergent world-views and sets of values: that of corporate globalization and that of a newly emerging global movement. David Korten describes
... Read more
Good People

The Only Leadership Decision That Really Matters

by Anthony Tjan ...

Good people are your organization’s most critical asset. But what does it really mean to be good?Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their “softer” qualities, like integrity, compassion, and other values. Bestselling author Anthony Tjan is leading a movement to change the ... Read more

$11.99 USD

Also available as: Audiobook

Good people are your organization’s most critical asset. But what does it really mean to be good?Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their “softer” qualities, like integrity, compassion, and other values. Bestselling author Anthony Tjan is leading a movement to change the
... Read more

Also available as: Audiobook
Strings Attached

Untangling the Ethics of Incentives

by Ruth W. Grant ...

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are ... Read more

$17.99 USD

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are
... Read more
Loan Sharks

The Birth of Predatory Lending

by Charles R. Geisst ...

Predatory lending: A problem rooted in the past that continues today.Looking for an investment return that could exceed 500 percent annually; maybe even twice that much?Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the United States for much of the period from the Civil War to the onset of the early decades of the twentieth century. Newspapers called the ... Read more

$26.49 USD

Predatory lending: A problem rooted in the past that continues today.Looking for an investment return that could exceed 500 percent annually; maybe even twice that much?Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the United States for much of the period from the Civil War to the onset of the early decades of the twentieth century. Newspapers called the
... Read more
Ethics and Management in the Public Sector

by Alan Lawton, Julie Rayner, Karin Lasthuizen ...

Series series Routledge Masters in Public Management
Grappling with ethical issues is a daily challenge for those working in organizations that deliver public services. Such services are delivered through an often bewildering range of agencies and amidst this constant change, there are fears that a public service ethos, a tradition of working in the public interest, becomes blurred.Using extensive vignettes and case studies, Ethics and Management in ... Read more

$72.99 USD

Grappling with ethical issues is a daily challenge for those working in organizations that deliver public services. Such services are delivered through an often bewildering range of agencies and amidst this constant change, there are fears that a public service ethos, a tradition of working in the public interest, becomes blurred.Using extensive vignettes and case studies, Ethics and Management in
... Read more

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“patrick e murphy”

Ethics in Marketing

Marketing and the Common Good

People who read these also enjoyed

Building Social Business

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Before You Say Yes ...

Supermarket Monsters

Perfectly Legal

Creating a Post-Corporate World

Good People

Strings Attached

Loan Sharks

Ethics and Management in the Public Sector

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