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“patrick de pelsmacker”

Showing 1 - 12 of 12 results for “patrick de pelsmacker”
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  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.89 USD

  • A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ...
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key ... Read more

    $77.99 USD

  • The SAGE Handbook of Marketing Ethics

    Edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R Taylor ...
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This ... Read more

    $118.79 USD

  • A Primer for Integrated Marketing Communications

    by Philip Kitchen, Patrick de Pelsmacker ...
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text ... Read more

    $72.99 USD

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    Series series SAGE Key Concepts series
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  • The 8 Steps to Strategic Success

    Unleashing the Power of Engagement

    by Paul Pietersma, Gerben van den Berg ...
    All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and ... Read more

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $28.99 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    by Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Read more

    $32.99 USD or Free with Kobo Plus

  • Armstrong's Essential Human Resource Management Practice

    A Guide to People Management

    by Michael Armstrong ...
    Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and ... Read more

    $64.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $265.99 USD

  • 101 Learning and Development Tools

    Essential Techniques for Creating, Delivering and Managing Effective Training

    by Kenneth Fee ...
    101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle. Whether you need a quick, ready solution or some guidance on where to go for in-depth information, this is your essential reference guide. It picks up from where you are in the process of managing learning, and helps you place it in ... Read more

    $46.99 USD