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  • The Global Sport Economy

    Contemporary Issues

    Edited by Michel Desbordes, Pascal Aymar, Christopher Hautbois ...
    Series series Routledge Research in Sport Business and Management
    This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.Offering a balance between theory ... Read more

    $59.99 USD