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Showing 1 - 12 of 12 results for “oscar halfhide
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  • How to Manage People in Your Remote Team

    This book contains seven brilliant articles which shares the insights on managing people remotely. In the first chapter, Darel Cullen's article,"How to Motivate Your Team," applies Maslow's pyramid of needs to offshore teams.In the second chapter, "How to Create a Self-Supporting Team,"NicoKrijnen shares his experiences with building a remote team from scratch in the Ukraine.In chapter three, Hugo ... Read more

    $4.00 USD or Free with Kobo Plus

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  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

    $41.99 USD

  • Top 100 Tips for Staff Management

    by Paul Davis ...
    Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing ... Read more

    $4.97 USD or Free with Kobo Plus

  • The Intuitive Customer

    7 Imperatives For Moving Your Customer Experience to the Next Level

    Series series Business and Management (R0)
    Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. ... Read more

    $53.99 USD

  • The Five Dimensions of Sourcing Value

    by Ernie Zibert ...
    This eBook details the five dimensions of IT sourcing value.A model of sourcing value mitigates value leakage.A must read for anyone working in IT outsourcing. ... Read more

    Free

  • Freemium

    Attract more customers and boost your sales

    by 50minutes ...
    Series Book 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

    $9.99 USD or Free with Kobo Plus

  • Customer Visits: Building a Better Market Focus

    Building a Better Market Focus

    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, ... Read more

    $87.99 USD

  • The Trend Management Toolkit

    A Practical Guide to the Future

    by A. Kjaer ...
    Series series Business and Management (R0)
    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. ... Read more

    $53.99 USD

  • Generation Reinvention

    How Boomers Today Are Changing Business, Marketing, Aging and the Future

    by Brent Green ...
    Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are ... Read more

    $8.99 USD

  • Protecting Main Street

    Measuring the Customer Experience in Financial Services for Business and Public Policy

    by Paul C. Lubin ...
    Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with ... Read more

    Was $63.99 USD Now $54.99 USD

  • Integrated Brand Marketing and Measuring Returns

    Edited by P. Kitchen ...
    Series series Business and Management (R0)
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ... Read more

    $49.49 USD

  • Alternative Market Research Methods

    Market Sensing

    Edited by Alison Lawson ...
    Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter ... Read more

    $73.99 USD