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Top Series in United States

Showing 1 - 12 of 12 results for “oliver busch”
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  • Programmatic Advertising

    The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

    Edited by Oliver Busch ...
    Series series Business and Management (R0)
    This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative ... Read more

    $58.49 USD

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  • Design Thinking Business Analysis

    Business Concept Mapping Applied

    by Thomas Frisendal ...
    Series series Business and Management (R0)
    This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation ... Read more

    $58.49 USD

  • Design Thinking Research

    Studying Co-Creation in Practice

    Edited by Hasso Plattner, Christoph Meinel, Larry Leifer ...
    Series series Business and Management (R0)
    This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related thought start to influence ... Read more

    $143.09 USD

  • Fuzzy Data Warehousing for Performance Measurement

    Concept and Implementation

    by Daniel Fasel ...
    Series series Business and Management (R0)
    The numeric values retrieved from a data warehouse may be difficult for business users to interpret, and may even be interpreted incorrectly. Therefore, in order to better understand numeric values, business users may require an interpretation in meaningful, non-numeric terms. However, if the transition between non-numeric terms is crisp, true values cannot be measured and a smooth transition ... Read more

    $89.09 USD

  • A Course in In-Memory Data Management

    The Inner Mechanics of In-Memory Databases

    by Hasso Plattner ...
    Series series Business and Management (R0)
    Recent achievements in hardware and software development, such as multi-core CPUs and DRAM capacities of multiple terabytes per server, enabled the introduction of a revolutionary technology: in-memory data management. This technology supports the flexible and extremely fast analysis of massive amounts of enterprise data. Professor Hasso Plattner and his research group at the Hasso Plattner ... Read more

    $80.09 USD

  • Design Thinking Research

    Making Design Thinking Foundational

    Edited by Hasso Plattner, Christoph Meinel, Larry Leifer ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and ... Read more

    $170.09 USD

  • Inductive Fuzzy Classification in Marketing Analytics

    by Michael Kaufmann ...
    Series series Business and Management (R0)
    To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the ... Read more

    $89.09 USD

  • Social Knowledge Management in Action

    Applications and Challenges

    Edited by Remko Helms, Jocelyn Cranefield, Jurriaan van Reijsen ...
    Series series Business and Management (R0)
    Knowledge management (KM) is about managing the lifecycle of knowledge consisting of creating, storing, sharing and applying knowledge. Two main approaches towards KM are codification and personalization. The first focuses on capturing knowledge using technology and the latter on the process of socializing for sharing and creating knowledge. Social media are becoming very popular as individuals ... Read more

    $107.09 USD

  • Design Thinking Research

    Making Distinctions: Collaboration versus Cooperation

    Edited by Hasso Plattner, Larry Leifer, Christoph Meinel ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in ... Read more

    $188.09 USD

  • Large-Scale Data Analytics

    Edited by Aris Gkoulalas-Divanis, Abderrahim Labbi ...
    Series series Computer Science (R0)
    This edited book collects state-of-the-art research related to large-scale data analytics that has been accomplished over the last few years. This is among the first books devoted to this important area based on contributions from diverse scientific areas such as databases, data mining, supercomputing, hardware architecture, data visualization, statistics, and privacy.There is increasing need for ... Read more

    $49.49 USD

  • Personalized Task Recommendation in Crowdsourcing Systems

    by David Geiger ...
    Series series Business and Management (R0)
    This book examines the principles of and advances in personalized task recommendation in crowdsourcing systems, with the aim of improving their overall efficiency. It discusses the challenges faced by personalized task recommendation when crowdsourcing systems channel human workforces, knowledge, skills and perspectives beyond traditional organizational boundaries. The solutions presented help ... Read more

    $49.49 USD

  • Data-Driven Process Discovery and Analysis

    6th IFIP WG 2.6 International Symposium, SIMPDA 2016, Graz, Austria, December 15-16, 2016, Revised Selected Papers

    Edited by Paolo Ceravolo, Christian Guetl, Stefanie Rinderle-Ma ...
    Series series Springer Nature Proceedings Computer Science
    This book constitutes the revised selected papers from the 6th IFIP WG 2.6 International Symposium on Data-Driven Process Discovery and Analysis, SIMPDA 2016, held in Graz, Austria in December 2016.The 5 papers presented in this volume were carefully reviewed and selected from 18 submissions. In this edition, the presentations focused on the adoption of process mining algorithms for continuous ... Read more

    $49.49 USD