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Writings on Art and Poetical Theory

by Fernando Pessoa ...

Series series Critical Century
“Sincerity is the one great artistic crime. Insincerity is the second greatest.”In addition to his literary and fictional works, Fernando Pessoa wrote a multiplicity of theoretical texts concerning literature and aesthetics. In Writings on Art and Poetical Theory we see Pessoa exploring, under the guise of various heteronyms, general theories on poetics, the poetry produced by his other heteronyms ... Read more

$22.79 USD

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“Sincerity is the one great artistic crime. Insincerity is the second greatest.”In addition to his literary and fictional works, Fernando Pessoa wrote a multiplicity of theoretical texts concerning literature and aesthetics. In Writings on Art and Poetical Theory we see Pessoa exploring, under the guise of various heteronyms, general theories on poetics, the poetry produced by his other heteronyms
... Read more
Managing in the Digital Era

by Nuno Ribeiro, Rui Pego ...

Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be). Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians… The impact of change is such that no one is left out. Communication is in the core of these ... Read more

$2.99 USD

Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be). Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians… The impact of change is such that no one is left out. Communication is in the core of these
... Read more

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway ...

**NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.**For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of ... Read more

$12.99 USD

Also available as: Audiobook

**NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.**For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of
... Read more

Also available as: Audiobook
Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman, Chris Yeh ...

**Foreword by Bill GatesLinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.**What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and ... Read more

$13.99 USD

Also available as: Audiobook

**Foreword by Bill GatesLinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.**What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and
... Read more

Also available as: Audiobook
The Age of the Platform

How Amazon, Apple, Facebook, and Google Have Redefined Business

by Phil Simon ...

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Read more

$4.99 USD or Free with Kobo Plus

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most
... Read more
Matchmakers

The New Economics of Multisided Platforms

by David S. Evans, Richard Schmalensee ...

A different kind of matchmaker.Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites ... Read more

$25.99 USD or Free with Kobo Plus

A different kind of matchmaker.Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites
... Read more
The Business of Platforms

Strategy in the Age of Digital Competition, Innovation, and Power

by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Read more

$13.99 USD

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business
... Read more
The Social Media Bible

Tactics, Tools, and Strategies for Business Success

by Lon Safko ...

The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the ... Read more

$18.00 USD

Also available as: Audiobook

The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the
... Read more

Also available as: Audiobook
Modern Monopolies

What It Takes to Dominate the 21st Century Economy

by Alex Moazed, Nicholas L. Johnson ...

A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Read more

$17.29 USD

A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in
... Read more
What To Do When Machines Do Everything

How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

by Malcolm Frank, Paul Roehrig, Ben Pring ...

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions ... Read more

$17.00 USD

Also available as: Audiobook

“Refreshingly thought-provoking…” – The Financial TimesThe essential playbook for the future of your businessWhat To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions
... Read more

Also available as: Audiobook
The Impulse Economy

Understanding Mobile Shoppers and What Makes Them Buy

by Gary Schwartz ...

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the ... Read more

$13.99 USD

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the
... Read more
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

by David L. Rogers ...

$17.29 USD

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The Four

Blitzscaling

The Age of the Platform

Matchmakers

The Business of Platforms

The Social Media Bible

Modern Monopolies

What To Do When Machines Do Everything

The Impulse Economy

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

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