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Showing 1 - 12 of 12 results for “norm o'reilly”
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  • 20 Secrets to Success for NCAA Student-Athletes

    by Rick Burton, Jake Hirshman, Norm O'Reilly, Andy Dolich, Heather Lawrence, Christopher J. Parker ...
    Series series Ohio University Sport Management Series
    The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, image, and likeness (NIL) rights.Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers ... Read more

    $27.59 USD

  • Sports Business Unplugged

    Leadership Challenges from the World of Sports

    by Rick Burton, Norm O’Reilly ...
    For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the ... Read more

    $14.39 USD or Free with Kobo Plus

  • Rise of Major League Soccer

    Building a Global Giant

    by Rick Burton, Norm O'Reilly, Mark Abbott, former MLS President and ...
    Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game’s GOAT, Lionel Messi, could make MLS one of the world’s biggest leagues and one ... Read more

    $19.99 USD

  • Sports Business Management

    Decision Making Around the Globe

    by George Foster, Norm O'Reilly, Antonio Dávila ...
    This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O’Reilly and ... Read more

    $160.99 USD

  • Business the NHL Way

    Lessons from the Fastest Game on Ice

    by Norm O'Reilly, Rick Burton, Hayley Wickenheiser ...
    Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport ... Read more

    $18.69 USD

  • Canadian Sport Marketing

    by Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine ...
    The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of ... Read more

    $67.49 USD

  • Business the NHL Way

    Lessons from the Fastest Game on Ice

    by Norm O'Reilly, Rick Burton, Hayley Wickenheiser ...
    The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally.Business the NHL Way ... Read more

    $23.99 USD

  • Business the NHL Way

    Lessons from the Fastest Game on Ice

    by Norm O'Reilly, Rick Burton, Hayley Wickenheiser ...
    The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally.Business the NHL Way ... Read more

    $29.69 USD

  • Sport Sponsorship Insights

    by Norm O’Reilly, Gashaw Abeza, Mark Harrison ...
    Series series Sport Business Insights
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional ... Read more

    $28.99 USD

  • 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro

    by Rick Burton, Jake Hirshman, Andy Dolich, Heather Lawrence, Norm O'Reilly, Pat O'Conner ...
    Series series Ohio University Sport Management Series
    The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to ... Read more

    $27.99 USD

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  • Negotiate Like the Pros: A Top Sports Negotiator's Lessons for Making Deals, Building Relationships, and Getting What You Want

    A Master Sports Negotiator's Lessons for Making Deals, Building Relationships, and Getting What You Want

    by Kenneth L. Shropshire ...
    If you're looking to build your deal-making chops, there is no better school than the world of professional sports. Few authors are as qualified to guide you through that rough-and-tumble terrain as Ken Shropshire.From the Fortune 500 to the NFL, from Don King to big city mayors, Ken has negotiated major sports deals across the country and around the world. He's also one of today's most sought ... Read more

    $25.19 USD

  • Money Games

    Profiting from the Convergence of Sports and Entertainment

    by David Carter ...
    The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along ... Read more

    $28.99 USD