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“nitin bhat”

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  • Services Marketing

    Customer Experience and Value Creation

    by Nitin Bhat ...
    Services Marketing: Customer Experience and Value Creation examines distinctive marketing strategies for service-based businesses, emphasizing intangibility, heterogeneity, inseparability, and perishability characteristics. This resource explores customer experience optimization, value co-creation, service quality management, and customer satisfaction approaches. Services Marketing: Customer ... Read more

    $49.99 USD