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Showing 1 - 12 of 12 results for “nils bickhoff”
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  • The Quintessence of Marketing

    What You Really Need to Know to Manage Your Marketing Activities

    by Nils Bickhoff, Svend Hollensen, Marc Opresnik ...
    Series series Business and Management (R0)
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying ... Read more

    $44.99 USD

  • The Quintessence of Strategic Management

    What You Really Need to Know to Survive in Business

    by Philip Kotler, Roland Berger, Nils Bickhoff ...
    Series series Business and Management (R0)
    This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret ... Read more

    $58.99 USD

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  • A new era of Value Selling

    What customers really want and how to respond

    by Thomas Menthe ...
    With this book, Thomas Menthe provides new insights into the era of value-selling, which has been the Number 1 method in selling complex products and services. Today, customers are expecting more while paying less and the value of your offer is defined by the customer not by the seller. Data is the new oil - the new digital age allows different ways with technology like machine learning to better ... Read more

    $9.99 USD or Free with Kobo Plus

  • Thinking about the Future: Guidelines for Strategic Foresight (2nd edition)

    by Andy Hines ...
    Thinking about the Future, by Andy Hines and Peter Bishop, distills the expertise of three dozen senior foresight professionals into a set of essential guidelines for carrying out successful strategic foresight. Presented in a highly scannable yet personable style, each guideline includes an explanation and rationale, key steps, a case example, and resources for further study. The 115 guidelines ... Read more

    $6.99 USD or Free with Kobo Plus

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    by Harry Macdivitt, Mike Wilkinson ...
    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Read more

    $35.99 USD

  • Human Resources Management

    All the Information You Need to Manage Your Staff and Meet Your Business Objectives

    by Patricia Buhler ...
    Series series Streetwise Business Guide Series
    Human resources management is critical to the success of any organization, particularly in today's complex business environment. More and more often, managers and business owners, in addition to HR personnel, are charged with aspects of human resources management: recruitment, training and development, job analysis, corporate restructuring, compensation, and morale, to name a few. Lack of ... Read more

    Was $14.99 USD Now $2.99 USD

  • The Talent Management Handbook

    by Lance A. Berger, Dorothy R. Berger ...
    The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions.The book explains:A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potentialSix human resources conditions necessary for ... Read more

    $35.69 USD

  • Leading and Managing the Lean Management Process

    by Gene Fliedner ...
    This book develops a new model for lean management. The intent is to demonstrate a model framework consisting of four critical components: leadership, culture, team and tools. The development of the model and these four components will be built from empirical theories reported in the research literature and in successful applications. This framework will offer a path to develop lean leaders with ... Read more

    $6.29 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $2.99 USD

  • Developing Winning Brand Strategies

    by Lars Finskud ...
    This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a ... Read more

    $6.29 USD

  • Open Strategy

    Mastering Disruption from Outside the C-Suite

    by Christian Stadler, Julia Hautz, Kurt Matzler, Stephan Friedrich von den Eichen ...
    Series series Management on the Cutting Edge
    Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times).Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas!Why are some of the world’s most successful companies ... Read more

    $17.99 USD

  • Strategic Performance Management

    by Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Read more

    $96.99 USD