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Showing 1 - 2 of 2 results for “nils bickhoff”
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  • The Quintessence of Marketing

    What You Really Need to Know to Manage Your Marketing Activities

    by Nils Bickhoff, Svend Hollensen, Marc Opresnik ...
    Series series Business and Management (R0)
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying ... Read more

    $44.99 USD

  • The Quintessence of Strategic Management

    What You Really Need to Know to Survive in Business

    by Philip Kotler, Roland Berger, Nils Bickhoff ...
    Series series Business and Management (R0)
    This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret ... Read more

    $58.49 USD