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  • The Quintessence of Strategic Management

    What You Really Need to Know to Survive in Business

    by Philip Kotler, Roland Berger, Nils Bickhoff ...
    Series series Business and Management (R0)
    This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret ... Read more

    $58.49 USD