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Showing 1 - 12 of 12 results for “nigel piercy”
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  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.99 USD

  • Marketing Budgeting (RLE Marketing)

    A Political and Organisational Model

    by Nigel Piercy ...
    Series series Routledge Library Editions: Marketing
    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. ... Read more

    $42.99 USD

  • Managing Marketing Information (RLE Marketing)

    by Nigel Piercy, Martin Evans ...
    Series series Routledge Library Editions: Marketing
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. ... Read more

    $65.99 USD

  • Export Strategy: Markets and Competition (RLE Marketing)

    by Nigel Piercy ...
    Series series Routledge Library Editions: Marketing
    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and ... Read more

    $42.99 USD

  • Marketing Organisation (RLE Marketing)

    by Nigel Piercy ...
    Series series Routledge Library Editions: Marketing
    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between ... Read more

    $65.99 USD

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  • People Management and Performance

    by John Purcell, Nicholas Kinnie, Juani Swart, Bruce Rayton, Susan Hutchinson ...
    Do human resource management practices actually work? This timely and engaging volume examines the links between people management practices and organizational performance. Focusing on the implementation and impact of HR strategies, the book puts forward a model, which draws attention to:The importance of the culture and values of the organizationThe needs of professional knowledge workersThe ... Read more

    $77.99 USD

  • Armstrong's Essential Human Resource Management Practice

    A Guide to People Management

    by Michael Armstrong ...
    Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and ... Read more

    $64.99 USD

  • Evidence-Based Reward Management

    Creating Measurable Business Impact from Your Pay and Reward Practices

    by Michael Armstrong, Duncan Brown, Peter Reilly ...
    Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the ... Read more

    $62.99 USD

  • The Lecturer's Guide to Quality and Standards in Colleges and Universities

    by Professor Kate Ashcroft, Kate Ashcroft, Dr Lorraine Foreman-Peck, Lorraine Foreman-Peck ...
    A follow-up volume to "Managing Teaching and Learning in Further Education and Higher Education", this text provides a guide to managing quality and standards from the lecturer's point of view. It covers key issues such as teaching, learning, student support, assessment, evaluation, course design, bidding for and managing resources, marketing and research.; Based on the model of lecturer as ... Read more

    Free

  • Auditing Organizational Communication

    A Handbook of Research, Theory and Practice

    Edited by Owen Hargie, Dennis Tourish ...
    Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They also underscore the necessity for organizations to ... Read more

    $89.99 USD

  • Human Resource Development

    by Juani Swart, Clare Mann, Steve Brown, Alan Price ...
    Each chapter in Human Resource Development provides the reader with commentary, activities and review sections in an integrated approach. The action-oriented approach is vital for practicing managers but increasingly for postgraduate and final year undergraduates who have work experience. It is this aspect of the book that fills a gap that currently exists in the market. This text reflects ... Read more

    $87.99 USD

  • Armstrong's Job Evaluation Handbook

    A Guide to Achieving Fairness and Transparency in Pay and Reward

    by Michael Armstrong ...
    Job evaluation is key to ensuring that employees are compensated fairly for their work. It is therefore essential that HR professionals have a robust process in place so that pay and reward are transparent and defensible within teams and across departments.Armstrong's Job Evaluation Handbook gives HR professionals all the tools they need to assess which approach to job evaluation is most suitable, ... Read more

    $53.99 USD