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Showing 1 - 12 of 12 results for “nicholas ind”
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  • In Good Conscience

    Do the Right Thing While Building a Profitable Business

    by Nicholas Ind, Oriol Iglesias ...
    Series series Business and Management (R0)
    When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms ... Read more

    $40.49 USD

  • The Routledge Companion to Corporate Branding

    Edited by Oriol Iglesias, Nicholas Ind, Majken Schultz ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution ... Read more

    $65.99 USD

  • Living the Brand

    How to Transform Every Member of Your Organization into a Brand Champion

    by Nicholas Ind ...
    Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver ... Read more

    $41.39 USD

  • Co-creating Brands

    Brand Management from A Co-creative Perspective

    by Nicholas Ind, Prof. Dr. Holger J. Schmidt ...
    An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the ... Read more

    $25.69 USD

  • Brand Desire

    How to Create Consumer Involvement and Inspiration

    by Nicholas Ind, Oriol Iglesias ...
    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees.However, desire doesn't just happen. Brands need to ... Read more

    $34.09 USD

  • Brands with a Conscience

    How to Build a Successful and Responsible Brand

    Edited by Nicholas Ind, Sandra Horlings ...
    The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go ... Read more

    $38.99 USD

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $41.99 USD

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  • Advertising Transformed

    The New Rules for the Digital Age

    by Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Read more

    $35.99 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    $44.69 USD

  • Innovation Design

    Creating Value for People, Organizations and Society

    by Elke den Ouden ...
    Series series Engineering (R0)
    Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing – such as the aging population, energy scarcity and environmental issues – are not just threats but are also great opportunities for organizations. Innovation Design shows how organizations can contribute to ... Read more

    $80.09 USD

  • Brand Society

    How Brands Transform Management and Lifestyle

    by Martin Kornberger ...
    Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business ... Read more

    $52.49 USD

  • Design Transitions

    Inspiring Stories. Global Viewpoints. How Design is Changing.

    by Joyce Yee, Emma Jefferies, Lauren Tan ...
    Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... Read more

    $28.99 USD