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Showing 1 - 12 of 12 results for “nelson okorie0”
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  • Dimensions of Advertising Theory and Practice in Africa

    by Rotimi Williams Olatunji, Rotimi Williams Olatunji, Julius Abioye Adeyemo, Ganiyu Olalekan Akashoro, Sunday Adekunle Akinjogbin, Mariska Bertram, Olayinka Egbokhare0, Nnamdi Tobechukwu Ekeanyanwu1, Assay Benjamin Enahoro2, Sydney Friendly Kankuzi3, Olujimi Kayode4, Shaibu Husseini5, Jacinta Mwende Maweu6, Gilbert Motsaathebe7, Angelique van Niekerk8, Chinenye Nwabueze9, Nelson Okorie0, Sibongile Sindane1, Seyi Soremekun2, Noeem Taiwo Thanny3 ...
    his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous ... Read more

    $29.99 USD or Free with Kobo Plus

  • Media and Communication Systems for Sustainability in Nigeria

    Edited by Nelson Okorie, Oluyinka Osunkunle, Kehinde Oyesomi ...
    Series series Literature, Cultural and Media Studies (R0)
    This book is a compendium of rigorous and original research, exploring the use of media systems and communication techniques to mitigate sustainable development issues in Nigeria. The novelty of this book project is in line with the Sustainable Development Goals (SDGs), notably education, health, economy, and security. In addition, this book project also explores how specialized areas of ... Read more

    $161.09 USD

  • Media and Communication Theory in Africa

    Edited by Nelson Okorie, Babatunde Raphael Ojebuyi, Ngozi Okpara ...
    Series series Literature, Cultural and Media Studies (R0)
    This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and ... Read more

    $143.09 USD

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  • Knowledge Resistance in High-Choice Information Environments

    Edited by Jesper Strömbäck, Åsa Wikforss, Kathrin Glüer, Torun Lindholm, Henrik Oscarsson ...
    Series series Routledge Studies in Media, Communication, and Politics
    This book offers a truly interdisciplinary exploration of our patterns of engagement with politics, news, and information in current high-choice information environments. Putting forth the notion that high-choice information environments may contribute to increasing misperceptions and knowledge resistance rather than greater public knowledge, the book offers insights into the processes that ... Read more

    Free

  • Intercultural Communication for Everyday Life

    by John R. Baldwin, Robin R. Means Coleman, Suchitra Shenoy-Packer, Alberto González ...
    Written for students studying intercultural communication for the first time, this textbook gives a thorough introduction to inter- and cross-cultural concepts with a focus on practical application and social action.Provides a thorough introduction to inter- and cross-cultural concepts for beginning students with a focus on practical application and social actionDefines “communication” broadly ... Read more

    $107.95 USD

  • Negotiation and Conflict Management

    Essays on Theory and Practice

    by I. William Zartman ...
    Series series Routledge Studies in Security and Conflict Management
    This book presents a series of essays by I. William Zartman outlining the evolution of the key concepts required for the study of negotiation and conflict management, such as formula, ripeness, pre-negotiation, mediation, power, process, intractability, escalation, and order.Responding to a lack of useful conceptualization for the analysis of international negotiation, Zartman has developed an ... Read more

    $77.99 USD

  • Generational Gaps in Political Media Use and Civic Engagement

    From Baby Boomers to Generation Z

    by Kim Andersen, Jakob Ohme, Camilla Bjarnøe, Mats Joe Bordacconi, Erik Albæk, Claes H De Vreese ...
    Series series Routledge Studies in Media, Communication, and Politics
    This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment.The book introduces the EPIG Model (Engagement-Participation-Information-Generation) to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi ... Read more

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  • Interview Research in Political Science

    Edited by Maria Elayna Mosley ...
    Interviews are a frequent and important part of empirical research in political science, but graduate programs rarely offer discipline-specific training in selecting interviewees, conducting interviews, and using the data thus collected. Interview Research in Political Science addresses this vital need, offering hard-won advice for both graduate students and faculty members. The contributors to ... Read more

    $26.59 USD

  • Democracy's Double-Edged Sword

    How Internet Use Changes Citizens' Views of Their Government

    by Catie Snow Bailard ...
    "Playing into the hands of neither the cyber-optimists nor the cyber-pessimists . . . this book makes a major contribution to our understanding." —Talia Stroud, author of Niche News: The Politics of News ChoiceThe beauty of democracy is not only that citizens can vote a candidate into office but that they can also vote one out. As digital media has grown omnipresent, it becomes more important for ... Read more

    $12.99 USD or Free with Kobo Plus

  • West African Youth Challenges and Opportunity Pathways

    Edited by Mora L. McLean ...
    Series series Gender and Cultural Studies in Africa and the Diaspora
    This open-access edited collection, focusing on Ghana and Nigeria, offers a transatlantic, transnational exploration of barriers that threaten the wellbeing of West African youth—ranging from Black immigrant youth in the American city of Newark, New Jersey, to students in Almajiri Islamic schools in Northern Nigeria. Incorporating themes of migration, vulnerability, and agency and aspirations, the ... Read more

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  • Communicating Globally

    Intercultural Communication and International Business

    by Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, William J. Wardrope ...
    Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable ... Read more

    $100.79 USD

  • The Oxford Handbook of Political Communication

    Edited by Kate Kenski, Kathleen Hall Jamieson ...
    Series series Oxford Handbooks
    Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political ... Read more

    $51.29 USD