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“neil botten”

Showing 1 - 12 of 12 results for “neil botten”
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  • CIM Coursebook Introductory Certificate in Marketing

    by Neil Botten, David Harris ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    $52.99 USD

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  • Let's Get Real or Let's Not Play

    Transforming the Buyer/Seller Relationship

    by Mahan Khalsa, Randy Illig ...
    The new way to transform a sales culture with clarity, authenticity, and emotional intelligenceToo often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus ... Read more

    Was $13.99 USD Now $8.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Scientific Advertising

    by Claude Hopkins ...
    Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for ... Read more

    $7.19 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Master the Art of Selling

    by Tom Hopkins ...
    You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. Within these pages are hundreds of ideas for doing just that. Not only are the ideas here, but the words and phrases that make them work are here as well.Tom Hopkins is unique in that he won't teach you any strategy that he hasn ... Read more

    $10.29 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Art of the Sale

    Learning from the Masters About the Business of Life

    by Philip Delves Broughton ...
    A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience.When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do ... Read more

    $7.99 USD

  • The Avon Business for Newbies

    by Ken Lord ...
    Ken was a top salesman with Avon for eighteen years. He went to President's Club in five campaigns and climbed steadily, achieving the Inner Circle three times. His annual sales exceeded $300,000, and he had a successful downline. Hospitalized in the sixteenth year, Ken has written to provide to new Avon representatives the training he never received from Avon.Here are the topics: It Begins With ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Art of Significant Relationships

    by Dan Clark, Devin Thorpe ...
    This anthology was created by the National Speakers Association Mountain West Chapter on behalf of the authors in this book. A unique collection of seventeen essays on how love influences life, work and relationship management. A must read for everyone who desires to make her/his life more meaningful and achieve that illusive level beyond success called 'significance.' ... Read more

    $0.99 USD or Free with Kobo Plus

  • Finance for Sales Managers

    by Steve Hay ...
    This book provides a wealth of material to enable salespeople to be more familiar with financial concepts and language so they can be fully confident and effective in selling from a financial perspective. It also guides sales managers to master the relevant essentials of finance. This book helps the whole team to build compelling business cases and present their benefits to Finance Directors, VPs ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Devil's Advocate

    The 100 Commandments You Must Break in Business

    by Caspian Woods ...
    Welcome to the future of business thinking. It dares to confront everything you thought was true. It’ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head.Meet The Devil’s Advocate.And whether you’re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, ... Read more

    $9.89 USD

  • HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

    by Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...
    Series series HBR's 10 Must Reads
    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to ... Read more

    $17.29 USD or Free with Kobo Plus

  • 12 Secrets Luxury Home Sellers Know That You Can Use Today

    by Jack Cotton ...
    What do the people selling thatmansion know, that you don't know?Whether you're selling a primary or a vacation home, you can apply what wealthy homeowners know to sell your home in the shortest time, for the highest price, with the least aggravation.Take an inside look at the personal and financial habits of the people who buy and sell the kind of upscale homes that we all look at and long for. ... Read more

    $6.95 USD or Free with Kobo Plus

  • Influencer Marketing

    by Duncan Brown, Nick Hayes ...
    Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important ... Read more

    $65.99 USD