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HOTELS

Best Social Media Practices Guide

by Nathan Greenhalgh ...

IN-DEPTH EBOOK GUIDE TO THE BEST SOCIAL MEDIA PRACTICES FOR HOTELS: Find inspiration for your hotelsocial media campaign by reading HOTELS’ Best Social Media Practices Guide, which features more than 60 successful brand and property social media campaigns mini-case studies, including Four Seasons, Hilton, Marriott and more. Inside details on how to pull off an effective campaign, including ... Read more

$9.99 USD

IN-DEPTH EBOOK GUIDE TO THE BEST SOCIAL MEDIA PRACTICES FOR HOTELS: Find inspiration for your hotelsocial media campaign by reading HOTELS’ Best Social Media Practices Guide, which features more than 60 successful brand and property social media campaigns mini-case studies, including Four Seasons, Hilton, Marriott and more. Inside details on how to pull off an effective campaign, including
... Read more

Madboy: My Journey from Adboy to Adman

Beyond Mad Men: Tales from the Mad, Mad World of Advertising

by Richard Kirshenbaum, Jerry Della Femina ...

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had ... Read more

$14.39 USD or Free with Kobo Plus

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had
... Read more
Luxury World

The Past, Present and Future of Luxury Brands

by Mark Tungate ...

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift ... Read more

$37.79 USD

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift
... Read more
Transforming Museums in the Twenty-first Century

by Graham Black ...

In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences – and this root and branch change would be necessary whether or not museums faced a funding crisis. It is the result of the impact of new technologies and the rapid societal developments that we are all a part of, and applies not just to museums but to all arts bodies ... Read more

$72.99 USD

In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences – and this root and branch change would be necessary whether or not museums faced a funding crisis. It is the result of the impact of new technologies and the rapid societal developments that we are all a part of, and applies not just to museums but to all arts bodies
... Read more
BUILD YOUR TRIBE: The new marketing manifesto for restaurants, bars and cafés

by Susanne Currid ...

Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show ... Read more

$8.99 USD or Free with Kobo Plus

Most food and drink retailers market to the crowd. Smart restaurant, bar and café businesses learn how to attract and build a tribe of raving fans around their brand. In this thought-provoking book, Susanne Currid introduces you to the concept of tribe-building and explains how you can integrate this dynamic new strategy into your restaurant, bar or café marketing plan. This book will also show
... Read more
The Engaging Museum

Developing Museums for Visitor Involvement

by Graham Black ...

Series series Heritage: Care-Preservation-Management
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.This holistic ... Read more

$54.99 USD

This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.This holistic
... Read more
How To Run A Successful Pub

by Mark S. Elliott ...

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book ... Read more

$3.99 USD

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book
... Read more
How to Get Hung

A Practical Guide for Emerging Artists

by Molly Barnes, Pat Hilton ...

In this accessible, easy-to-read, detailed guide for artists, students, and aspiring art professionals, gallery owner Molly Barnes takes the mystique out of selling art.With the art market generating over a billion dollars in sales annually, and enrollment in art schools continuing to rise, more and more graduates are joining the art scene and actively participating in the "business" of art. With ... Read more

$6.29 USD

In this accessible, easy-to-read, detailed guide for artists, students, and aspiring art professionals, gallery owner Molly Barnes takes the mystique out of selling art.With the art market generating over a billion dollars in sales annually, and enrollment in art schools continuing to rise, more and more graduates are joining the art scene and actively participating in the "business" of art. With
... Read more
Bali Tourism

by Arthur Asa Berger ...

The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination. In addition, it ... Read more

$62.99 USD

The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “exotic” vacation destination. In addition, it
... Read more
Analyzing Music in Advertising

Television Commercials and Consumer Choice

by Nicolai Graakjaer ...

Series series Routledge Interpretive Marketing Research
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How ... Read more

$65.99 USD

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How
... Read more
Making Money From Wedding Photography-Yes You Can!

Your first read for making part-time money now

by Danny Hollerud ...

Make extra money using my methods for running a part-time wedding photography business. Learn from my 20 years of experience shooting weddings. I'll show you some popular poses and include a comprehensive shot list. You'll also be provided with business basics, my equipment and much more. ... Read more

$9.99 USD

Make extra money using my methods for running a part-time wedding photography business. Learn from my 20 years of experience shooting weddings. I'll show you some popular poses and include a comprehensive shot list. You'll also be provided with business basics, my equipment and much more.
... Read more
The Holiday Makers

Magazines, Advertising, and Mass Tourism in Postwar America

by Richard K. Popp ...

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into ... Read more

$18.99 USD

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into
... Read more

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HOTELS

People who read this also enjoyed

Madboy: My Journey from Adboy to Adman

Luxury World

Transforming Museums in the Twenty-first Century

BUILD YOUR TRIBE: The new marketing manifesto for restaurants, bars and cafés

The Engaging Museum

How To Run A Successful Pub

How to Get Hung

Bali Tourism

Analyzing Music in Advertising

Making Money From Wedding Photography-Yes You Can!

The Holiday Makers

eReaders

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Accessories

Shopping Cart

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Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

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“nathan greenhalgh”

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