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  • Marketing in a Transition Economy

    New Realities, Challenges, and Prospects

    by Muhammad Ismail Hossain, Nasrin Akter, Abureza M. Muzareba ...
    Series series Business and Management (R0)
    This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement ... Read more

    $116.09 USD