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moran cerf

Showing 1 - 12 of 12 results for “moran cerf
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  • Consumer Neuroscience

    A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision ... Read more

    $45.99 USD

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  • Honest Signals

    How They Shape Our World

    by Alex Pentland ...
    How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals ... Read more

    $13.99 USD

  • An Introduction to Contemporary Work Psychology

    AN INTRODUCTION TO CONTEMPORARY WORK PSYCHOLOGY"[This book] provides a comprehensive introduction to the field, featuring contributions from around the world. Not only is the book well-written, it is also very readable and entertaining and provides a thorough and scholarly introduction to all aspects of the field. I strongly and unreservedly endorse and recommend it."—Anthony Harold Winefield, PhD ... Read more

    $93.00 USD

  • School Leadership That Works

    From Research to Results

    What does research tell us about the effects of school leadership on student achievement? What specific leadership practices make a real difference in school effectiveness? How should school leaders use these practices in their day-to-day management of schools and during the stressful times that accompany major change initiatives? Robert J. Marzano, Timothy Waters, and Brian A. McNulty provide ... Read more

    $27.89 USD

  • Simplifying Response to Intervention: Four Essential Guiding Principles

    Four Essential Guiding Principles

    Series series What Principals Need to Know
    The sequel to Pyramid Response to Intervention advocates that a successful RTI model begins by asking the right questions to create a fundamentally effective learning environment for every student. RTI is not a series of implementation steps, but rather a way of thinking. Understand why bureaucratic, paperwork-heavy, compliance-oriented, test-score-driven approaches fail. Then, learn how to create ... Read more

    $34.59 USD

  • How the Gifted Brain Learns

    Edited by David A. Sousa ...
    "Pulls many areas of gifted research, knowledge, and applications together in a clear and concise manner. This is a one-stop book for teachers who have high-ability/gifted students in a classroom and need to understand how these students′ brains work and how to plan effective instruction."—Mary Beth Cary, TeacherWorth County Primary School, Sylvester GAIdentify, understand, and engage the full ... Read more

    $38.69 USD

  • The Mindful and Effective Employee

    An Acceptance and Commitment Therapy Training Manual for Improving Well-Being and Performance

    The importance of improving and maintaining employees’ psychological health is now widely recognized by occupational health researchers and practitioners, business leaders, human resource professionals, and policy makers alike. Indeed, a growing body of research has established that psychological well-being is one of the most important factors in job performance.The Mindful and Effective Employee ... Read more

    $31.29 USD

  • Visible Learning: The Sequel

    A Synthesis of Over 2,100 Meta-Analyses Relating to Achievement

    by John Hattie ...
    When the original Visible Learning® was published in 2008, it instantly became a publishing sensation. Interest in the book was unparalleled; it sold out in days and was described by the TES as revealing "teaching’s Holy Grail". Now John Hattie returns to this ground-breaking work. The research underlying this book is now informed by more than 2,100 meta-analyses (more than double that of the ... Read more

    $33.99 USD

  • Brain-Friendly Strategies for the Inclusion Classroom

    by Judy Willis ...
    Many teachers in regular classrooms feel unprepared to teach students with learning disabilities. Fortunately, brain research has confirmed that strategies benefiting learners with special challenges are suited for engaging and stimulating all learners. In this book, neurologist and classroom teacher Judy Willis explains that we can best help students by putting in place strategies, accommodations ... Read more

    $29.59 USD

  • What Principals Need to Know About Differentiated Instruction

    by Gayle Gregory ...
    Series series What Principals Need to Know
    2nd Edition--Promote teaching strategies that meet the learning needs of all students, including students with special needs, gifted learners, students with attention deficit disorder, and English learners. This quick read explores the impact of brain function and learning styles, defines differentiation, and outlines conditions for successful implementation. The author examines implications for ... Read more

    $17.29 USD

  • Supervision In Clinical Social Work

    by Robert Booth ...
    As the bridge connecting new practitioners to the mastery of competent practice, clinical supervision is essential to continuity within clinical social work and to the overall health of the profession. This publication is intended to be definitive in describing clinical supervision in clinical social work—its purposes, nature, domains, and approaches—and the characteristics of practice by which a ... Read more

    $9.99 USD or Free with Kobo Plus

  • Sensory Evaluation Practices

    Series series Food Science and Technology
    Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process ... Read more

    $89.99 USD