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Principles of Advertising

A Global Perspective, Second Edition

by Monle Lee, Carla Johnson ...

"A complete and well-organized textbook on advertising"Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s ... Read more

$79.99 USD

"A complete and well-organized textbook on advertising"Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s
... Read more

What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

by Jeff Jarvis ...

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest ... Read more

$6.99 USD

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest
... Read more
Brotopia

Breaking Up the Boys' Club of Silicon Valley

by Emily Chang ...

**Instant National Bestseller"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.**For women in tech, Silicon Valley is not a fantasyland of ... Read more

$14.99 USD

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**Instant National Bestseller"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.**For women in tech, Silicon Valley is not a fantasyland of
... Read more

Also available as: Audiobook
Seeing Around Corners

How to Spot Inflection Points in Business Before They Happen

by Rita McGrath ...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Read more

$4.99 USD

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The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and
... Read more

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The Content Trap

A Strategist's Guide to Digital Change

by Bharat Anand ...

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To ... Read more

$12.99 USD

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“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To
... Read more

Also available as: Audiobook
Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more
The Sharing Economy

The End of Employment and the Rise of Crowd-Based Capitalism

by Arun Sundararajan ...

“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... Read more

$15.99 USD

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“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts.
... Read more

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Friend Of A Friend . . .

Understanding the Hidden Networks That Can Transform Your Life and Your Career

by David Burkus ...

What if all the advice we’ve heard about networking is wrong?What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?We know that it’s essential to reach out and build a network. But did ... Read more

Was $19.99 USD Now $2.99 USD

What if all the advice we’ve heard about networking is wrong?What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?We know that it’s essential to reach out and build a network. But did
... Read more
Networked

The New Social Operating System

by Lee Rainie, Barry Wellman ...

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Read more

$15.99 USD

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless
... Read more
Crowdsourcing

Why the Power of the Crowd Is Driving the Future of Business

by Jeff Howe ...

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”—From CrowdsourcingFirst identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to ... Read more

$4.99 USD

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“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”—From CrowdsourcingFirst identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to
... Read more

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Streaming, Sharing, Stealing

Big Data and the Future of Entertainment

by Michael D. Smith, Rahul Telang ...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... Read more

$15.99 USD

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal
... Read more
Mavericks at Work

Why the Most Original Minds in Business Win

by William C. Taylor, Polly G. LaBarre ...

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? ... Read more

$7.99 USD

Also available as: Audiobook

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win?
... Read more

Also available as: Audiobook

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Principles of Advertising

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Brotopia

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Friend Of A Friend . . .

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