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Showing 1 - 12 of 12 results for “monique diderich”
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  • An Analysis of Theodore Levitt's Marketing Myopia

    by Monique Diderich, Elizabeth Mamali ...
    Series series The Macat Library
    Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond.The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best ... Read more

    $8.99 USD

  • An Analysis of Douglas McGregor's The Human Side of Enterprise

    by Stoyan Stoyanov, Monique Diderich ...
    Series series The Macat Library
    What makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question – and one central to good business organization. Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent ... Read more

    $8.99 USD

  • Audiobook

    The Macat Analysis of Theodore Levitt's Marketing Myopia

    by Monique Diderich ...
    Narrated by John Chancer ...

    Unabridged

    1 hour 50 min

    Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers’ point of view. ¶His ground ... Read more

    $11.99 USD

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  • In Defense of a Liberal Education

    by Fareed Zakaria ...
    **NEW YORK TIMES BESTSELLERCNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition.**The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While ... Read more

    $11.99 USD

  • Men and Women of the Corporation

    New Edition

    by Rosabeth Moss Kanter ...
    In this landmark work on corporate power, especially as it relates to women, Rosabeth Moss Kanter, the distinguished Harvard management thinker and consultant, shows how the careers and self-images of the managers, professionals, and executives, and also those of the secretaries, wives of managers, and women looking for a way up, are determined by the distribution of power and powerlessness within ... Read more

    $14.99 USD

  • Management

    A Very Short Introduction

    by John Hendry ...
    Series series Very Short Introductions
    John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, ... Read more

    $7.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • An Analysis of C.K. Prahalad and Gary Hamel's The Core Competence of the Corporation

    by The Macat Team ...
    Series series The Macat Library
    C.K. Prahalad and Gary Hamel’s 1990 The Core Competence of the Corporation helped redefine traditional ideas of management strategy. It did so by focusing companies on one of the key critical thinking skills: evaluation. In critical thinking, evaluation is all about judging the strengths and weaknesses of arguments – assessing their reasoning and the relevance or adequateness of the evidence they ... Read more

    $8.95 USD

  • An Analysis of James Surowiecki's The Wisdom of Crowds

    Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Societies, and Nations

    by Nikki Springer ...
    Series series The Macat Library
    In The Wisdom of Crowds, New Yorker columnist, Surowiecki, explores the question of whether the many are better than an elite few – no matter their qualifications – at solving problems, promoting innovation and making wise decisions. Surowiecki’s text uses multiple case studies and touches on the arenas of pop culture, sociology, business management and behavioural economics among others. ... Read more

    $8.99 USD

  • An Analysis of John P. Kotter's Leading Change

    by Yaamina Salman, Nick Broten ...
    Series series The Macat Library
    John P. Kotter’s Leading Change: Why Transformation Efforts Fail is a classic of business literature, and an example of high-level analysis and evaluation.In critical thinking, analysis is all about the sequence and features of arguments. When combined with evaluation of the strengths and weaknesses of an argument, it provides the perfect basis for understanding corporate strategies and direction. ... Read more

    $8.95 USD

  • Entrepreneurship: Economics Powered By Imagination

    by Gary Stewart ...
    Entrepreneurship is now clearly recognized as a significant driver of economic growth and societal welfare. Around the world, governments, businesses and individuals are increasingly focused upon education, training, and application of the various principles seeking to further their objectives and enhance the way in which we live.Through this unique discussion, we present a novel framework for ... Read more

    $4.95 USD or Free with Kobo Plus

  • Manufacturing Morals

    The Values of Silence in Business School Education

    by Michel Anteby ...
    Corporate accountability is never far from the front page, and as one of the world's most elite business schools, Harvard Business School trains many of the future leaders of Fortune 500 companies. But how does HBS formally and informally ensure faculty and students embrace proper business standards? Relying on his first-hand experience as a Harvard Business School faculty member, Michel Anteby ... Read more

    $17.29 USD or Free with Kobo Plus

  • Discourse on Leadership

    A Critical Appraisal

    by Bert A. Spector ...
    In a wide-ranging and provocative new study, Bert A. Spector provides a critical analysis of past and present theories of leadership. Spector asserts that our perception of leadership influences who we vote for, who we hire and promote, and ultimately, who we choose to grant our authority to. Focusing on leadership in discourse, the book sets out to explore how the notion of leadership has been ... Read more

    $38.59 USD