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Top Series in United States

Showing 1 - 12 of 12 results for “monika singla”
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  • Corporate Governance Mechanisms and Firm Performance

    Lessons from India

    by Shveta Singh, Monika Singla ...
    Series series Business and Management (R0)
    This book begins by analysing the various corporate governance mechanisms explored in the extant literature and determining their effectiveness in enhancing the firm value using multivariate analysis. The findings are of global relevance as the corporate governance regulations of most countries focus on independent directors as the mainstay of good governance. The empirical evidence from the first ... Read more

    $134.09 USD

  • Applications of Neuromarketing in the Metaverse

    Edited by Monika Gupta, Kumar Shalender, Babita Singla, Nripendra Singh ...
    The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level ... Read more

    $247.49 USD

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  • Digital Healthcare

    A Multidisciplinary and Comprehensive Vision

    Edited by Geraldo Bezerra da Silva Junior, Marjan Askari, João André Santos de Oliveira ...
    Series series Computer Science (R0)
    “Digital Health: A multidisciplinary approach” is a novel and unique book covering the main topics of health innovation focused on what computer science and technology have been applied in healthcare and what the perspectives for the future. This is a thought-provoking theme, covering a broad range of aspects of issues, from basic concepts that composes the known “4th industrial revolution” ... Read more

    $251.09 USD

  • Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

    Edited by Pantea Keikhosrokiani ...
    Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand ... Read more

    $310.49 USD

  • Confronting Security and Privacy Challenges in Digital Marketing

    Edited by Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres ...
    Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in ... Read more

    $238.49 USD

  • Cultural Marketing and Metaverse for Consumer Engagement

    Edited by Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja ...
    People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in ... Read more

    $238.49 USD

  • Analyzing Current Digital Healthcare Trends Using Social Networks

    Edited by Sukanta Kumar Baral, Richa Goel ...
    In the world of digital healthcare, a critical issue looms large, demanding the immediate attention of academic scholars. The convergence of developing medical technologies, innovative digital solutions, and intricate healthcare structures has set the stage for a seismic transformation. However, the understanding of this evolving landscape remains inadequate, and the urgency to decipher these ... Read more

    $341.99 USD

  • Applications of Immersive Technology in Architecture, Engineering and Construction

    A Handbook

    Edited by Abhinesh Prabhakaran, Abdul-Majeed Mahamadu, Colin A. Booth, Patrick Manu ...
    Series series Spon Research
    This edited book addresses a gap in literature by advancing current understandings of the applications of immersive technology within the architecture, engineering and construction (AEC) sector.Globally, the architecture, engineering and construction (AEC) sector makes an enormous contribution to the socio-economic development of nations, which is primarily evidenced by its creation/provision of ... Read more

    $244.99 USD

  • Metaverse Applications for New Business Models and Disruptive Innovation

    Edited by Muhammad Anshari, Muhammad Syafrudin, Ganjar Alfian ...
    It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive ... Read more

    $238.49 USD

  • Management and Marketing for Improved Retail Competitiveness and Performance

    Edited by José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires ...
    The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies ... Read more

    $310.49 USD

  • Managing Technology Integration for Human Resources in Industry 5.0

    Edited by Naman Sharma, Kumar Shalender ...
    Although the transition between the first three industrial revolutions took more than a century, Industry 4.0 is progressing quickly. The emergence of digitalization has been rapid thanks to the development of cutting-edge technologies. Though we are witnessing this rapid technological decentralization and interconnectivity at present, organizations and researchers are already discussing Industry ... Read more

    $206.99 USD

  • Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

    Edited by Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi ...
    Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital ... Read more

    $238.49 USD