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    Computational Frameworks, Practices, and Applications

    Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and ... Read more

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    Series series Mathematical Engineering, Manufacturing, and Management Sciences
    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a ... Read more

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    Series series Springer Nature Proceedings excluding Computer Science
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    Series series Business and Management (R0)
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  • Managing Technological Innovation: Tools And Methods

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    The management of technological innovation is both an art, as well as a science; the process involves the know-how and technological core skills to deliver the functionality on the one hand, and (with an ear on the ground) the ability to identify changes in technologies to come up with new innovations on the other. This requires, as a result, frameworks, system tools, and methodologies to improve ... Read more

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    Series series Springer Nature Proceedings Computer Science
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