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  • Internal Marketing

    A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies ... Read more

    $73.99 USD

  • Principles of Retailing

    Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. ... Read more

    $76.99 USD

  • Computational Biomechanics of the Wrist Joint

    Series series Engineering (R0)
    This book presents an analysis of the stress distribution and contact stresses in severe rheumatoid wrist after total wrist arthroplasty. It assesses and compares the load transfer throughout the joint and contact pressure at the articulations. The data obtained from this study is of importance as this provide greater evidence to the benefits of total wrist arthroplasty in rheumatoid arthritis ... Read more

    $49.49 USD

  • Computational Biomechanics of the Hip Joint

    Series series Engineering (R0)
    This book presents analyses of the most commonly reported failure modes of hip stems: loosening and thigh pain; both are attributed to the relative motion and instability at the bone-implant interface due to failure to achieve sufficient primary fixation. The book investigates various factors that could affect primary stability and therefore the long-term outcome of hip arthroplasty. The results ... Read more

    $49.49 USD

  • Improvement of Crops in the Era of Climatic Changes

    Volume 2

    Series series Biomedical and Life Sciences (R0)
    Abiotic stress drastically limits agricultural crop productivity worldwide. Climate change threatens the sustainable agriculture with its rapid and unpredictable effects, making it difficult for agriculturists and farmers to respond to the challenges cropping up from environmental stresses. In light of population growth and climate changes, investment in agriculture is the only way to avert wide ... Read more

    $143.09 USD

  • Improvement of Crops in the Era of Climatic Changes

    Volume 1

    Series series Biomedical and Life Sciences (R0)
    Current trends in population growth hint that global food production is unlikely to gratify future demands under predicted climate change scenarios unless the rates of crop improvement are accelerated. Crop production faces numerous challenges, due to changing environmental conditions and evolving needs for new plant-derived materials. These challenges come at a time when the plant sciences are ... Read more

    $143.09 USD

  • Religious Leadership for Family Planning

    Insights from Tanzania

    Series series Routledge Research in Religion and Development
    Over the last 30 years, religious leaders in Tanzania have increasingly been recruited to participate in sensitive health programs like family planning. This book considers what happens when religious leaders, often envisaged as central to a project’s success, are unavailable.Based on extensive ethnographic research, the book argues that in those situations, public health Non Governmental ... Read more

    Was $64.99 USD Now $57.99 USD

  • Finite Element Analysis on Badminton Racket Design Parameters

    Series series Engineering (R0)
    This work identifies the characteristics of racket design parameters that influence racket performance. It presents the finite element analysis of several designs of badminton rackets and compares them to experimental results for validation. Designing a racket requires a comprehensive understanding of racket performance characteristics. Essentially, racket performance is related to the sweet spot, ... Read more

    $49.49 USD

  • Trauma Plating Systems

    Biomechanical, Material, Biological, and Clinical Aspects

    Trauma Plating Systems is the first reference and systematic book in the topic of trauma plating system in view of biomechanical, material, biological, and clinical aspects. The effects of these aspects on effectiveness of trauma plating fixation are deeply reviewed, discussed, and challenged from which promising evaluation and development concepts are explored. This book is divided into five ... Read more

    $143.99 USD

  • Wear Prediction on Total Ankle Replacement

    Effect of Design Parameters

    Series series Engineering (R0)
    This book develops and analyses computational wear simulations of the total ankle replacement for the stance phase of gait cycle. The emphasis is put on the relevant design parameters. The book presents a model consisting of three components; tibial, bearing and talar representing their physiological functions. ... Read more

    $49.49 USD

  • Biomechanics in Dentistry: Evaluation of Different Surgical Approaches to Treat Atrophic Maxilla Patients

    Series series Engineering (R0)
    This book shows computational finite element simulations to analyse the strength of implant anchorage for intrasinus and extramaxillary approaches under various occlusal loading locations and directions. Three-dimensional model of the craniofacial area surrounding the region of interest, soft tissue and framework are developed using computed tomography image datasets. The zygomatic and standard ... Read more

    $49.49 USD

  • Epigenetics for Climate-Smart and Sustainable Agriculture

    by Bhargavi H. A, Naveen Aavula, Thiruvengadam Abarna, Naglaa A. Abdallah, Reham I. Abdelhamid, Sachin Lalaso Abhang, Dipen Nama Adhikari, Khulood Fahad Alabbosh, Hamwieh Aladdin, Malin Paula Alf, Ambika, Arumugam Vijaya Anand, Kumari Anjani, Burcu Arikan, Amine Assouguem, Kousik Atta, Sushil Barik, Nagendra Sarma Barua, Sana Basharat, Nourhan M. Battor, Siraueen Benazir Begum, Tajudheen Nargis Begum, Zineb Belabess, Khadija Benamar, Kawtar Fikri Benbrahim, Amarjeet Singh Bhogal, K. L. Bhutia, Özgür Çakir, Bandela Chandana, C. A. Cedillo-Jiménez, Chitrita Chatterjee, Charupriya Chauhan, Abhra Abir Chowdhury, Dibakar Das, Supti Das, Ilham Dehbi, Vinay Kumar Dhiman, Vivek Kumar Dhiman, Pratim Dutta, Shreyasi Dutta, Tushar K. Dutta, Mayar A. ElNagar, Sozan E. El-Abeid, Mariam A. Abd El-Samea, Rachid Ezzouggari, Abdelaaziz Farhaoui, Nourhan Fouad, Ramkumar G., Mukul Kumar Gandhi, Ashish Gautam, Blassan George, K. Mohammed Rafiq Khan, Shiv Kumar Giri, Rahul Gogoi, Pemula Gowtham, R. G. Guevara-González, Heena Gulia, Seyed Mafia Haniff, Renate Horn, Senthil Kumar Ilakkiya, Sarah Jaison, Yunfei Jiang, Babar Iqbal, Arshad Jalal, Anil Namdev Kale, Neslihan Turgut Kara, Thirunethiran Karpagam, Salma Kayastha, Radwan Khaled, Mohamed Kouighat, Anil Kumar, Gaurav Kumar, Praveen Kumar, Rajendra Kumar, Rakesh Kumar, Sarita Kumari, Rachid Lahlali, Li Guanlin, Irene Luzzi, Krishnasreya M., Lakshmi Praba Manavalan, Manaswini Mahapatra, Aqsa Majgaonkar, Ramasamy Manikandan, Arun Kumar Maurya, Dr Michael Baum, Dragana Miladinovic, Varucha Misra, Sarmad Moin, Rashmi Mukherjee, Paramita Nandy-Datta, Abigna Narla, Jagyaswani Nayak, Subharshree Pattnaik, Professor Pingwu Liu, Madhuri Pradhan, B. D. Prasad, Helan Pricilla Raja, Priya Anbazhagan, Elif Pulat, Elakkiya M. R, Aleksandra Radanovic, Mohamed Radi, Rajesh Manoharan, Nalam Sindhu Rani, Rajasekhar Reddy Noru, Lellapalli Rithesh, Alwin Robert Asirvatham, Yasmeen A. Roby, Chithra Devi B. S, Basavaraj P.S., Bikram Saha, Upala Saha, Jyoti Prakash Sahoo, Debojit Sarma, Palanisamy Sampathkumar, Sitanshu Sekhar Satapathy, Iffat Shaheen, Shanmugapriya Angappan, Gargi Sharma, Kishore Kumar Sharma, Siddhartha Shankar Sharma, Vinay Sharma, V. K. Sharma, Sanjay Kumar Sheshma, Aditya Pratap, Devendra Singh, Gulab Singh, Dwaipayan Sinha, Ahmed G. Soliman, Ankica Kondic Špika, Sudarshna, Gunna Sureshbabu Suruthi, Mohammaed Taoussi, Anamika Thakur, Rakesh Thakur, S. Tharani, Thentral Murugesan, Serena Varotto, Neha Verma, A. L. Villagómez-Aranda, Muhammad Waseem, P. Servin Wesley, Nesma A. Zakari ...
    Series Book 26 - CABI Climate Change Series
    This book provides a state-of-the-art overview of current achievements and future possibilities for the application of epigenetic and epigenomic techniques to the improvement of crops. Creating crops more resilient to the stresses caused by climate change will be an important part of a climate-smart and sustainable agriculture strategy for the future. All critical environmental stressors are ... Read more

    $190.79 USD