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  • The Audience and Business of YouTube and Online Videos

    by Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, Claire Youngnyo Joa, Kisun Kim, Xiaoli Wen, Fiouna Ruonan Zhang, Louisa Ha ...
    Series series Bloomsbury Studies in Communication and Storytelling
    The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with ... Read more

    $39.99 USD