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Top Series in United States

Showing 1 - 12 of 12 results for “mohamed naim”
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  • Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing

    Edited by Ahmad Yahya Moustafa Shaheen, Arshi Naim, Arman Khan, Mohammed Jaboob, Abu Bakar Abdul Hamid ...
    Digital influencer marketing defines modern communication, reshaping how brands, audiences, and cultures interact in an interconnected society. Driven by social media platforms and data-driven personalization, influencers combine authenticity and storytelling to shape consumer perceptions and behaviors. The strategies behind influencer marketing encompass platform algorithms, audience engagement ... Read more

    $179.99 USD

  • Developments in Logistics and Supply Chain Management

    Past, Present and Future

    by Helen Rogers, Andrew Potter, Mohamed Naim, Kulwant S. Pawar ...
    Series series Business and Management (R0)
    Containing the most influential papers from the International Symposium on Logistics, Developments in Logistics and Supply Chain Management demonstrates the evolution in logistics and supply chain management since the 1990s. ... Read more

    $152.09 USD

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  • Organizational Development and Strategic Change

    by Sahab Sabri, Saeed Sabri-Matanagh ...
    Bridging the divide between theory and practice, “Organizational Development and Strategic Change” explores organizational learning, behavior, development, and technology. Covering incremental and rapid change, leadership roles, and management techniques, the book provides in-depth insight on learning and change. This book provides consultants, change agents, and strategists with analytical tools ... Read more

    $7.15 USD

  • Sales Technology

    Making the Most of Your Investment

    by Nikolaos Panagopoulos ...
    Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships. A variety of sales technologies exist such as customer relationship management (CRM) software, mobile sales force automation (SFA) applications, contact management software, ... Read more

    $6.29 USD

  • Trust and Human Resource Management

    Navigating Human Capital in the Age of Transformation

    Edited by Joanna Paliszkiewicz, Marta Mendel, Charles J. Priolo, Trang Nguyen ...
    Series series Routledge Studies in Trust Research
    Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built – or ... Read more

    $64.99 USD

  • Senior Leadership Teams and the Agile Organization

    Edited by Stephen J. Zaccaro, Nathan J. Hiller, Richard Klimoski ...
    Series series SIOP Organizational Frontiers Series
    Senior Leadership Teams and the Agile Organization builds on existing knowledge in the leadership, teams, and strategic management literatures to examine and explore how senior leadership teams drive the dynamic capabilities of organizations.Organizational agility is a key dimension of organizational performance. This volume focuses on senior leadership team processes and attributes that ... Read more

    $66.99 USD

  • Organization Development

    Strategies for Changing Environments

    by Robert Smither, John Houston, Sandra McIntire ...
    Organization Development: Strategies for Changing Environments, Second Edition, aims to help managers of the future successfully plan for and manage changes in the workplace. The book teaches students how to conceptualize and implement planned interventions to increase organizational effectiveness.Building on the success of the previous edition, Smither, Houston, and McIntire maintain the ... Read more

    $120.99 USD

  • The Sage Handbook of Industrial Marketing

    Edited by Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Read more

    $99.89 USD

  • The Essential Blended Learning PD Planner

    Where Classroom Practice Meets Distance Learning

    by Stepan Mekhitarian ...
    Series series Corwin Teaching Essentials
    *Foreword by Michael Fullan."One of the best new Professional Development books."*-BookAuthorityDrive student learning with the best of both worlds!Transition back to school with a comprehensive PD plan that leverages the best of distance learning and classroom instruction. Distance learning, despite its myriad challenges, has spotlighted innovative instructional practices and created an ... Read more

    $31.49 USD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    by Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Read more

    $64.99 USD

  • Data-Informed Leadership in Higher Education: An Executive Playbook for Institutional Excellence

    by Editors: Sandeep Kautish, Pushan Kumar Dutta, Namrata Nagpal, Porkumaran Karantharaj, Pronaya Bhattacharya, Vijay Prakash Gupta ...
    Advances in Data Science Driven Technologies (Volume 5): Data-Informed Leadership in Higher Education is an executive playbook for institutional excellence. It demonstrates how purposeful faculty development, human-centred design, and data-informed leadership transform technology investments into improved learning outcomes, equity, and graduate success. Spanning thirteen chapters, the book moves ... Read more

    $79.00 USD

  • Organization Development

    How Organizations Change and Develop Effectively

    by Julie Hodges ...
    This engaging and accessible textbook shows the importance and role of organizational development around the world, within the context of organizational change. Fostering an analytic approach to organizational issues, it charts the evolution of the field and shows how today OD fosters organizational effectiveness and individual wellbeing. Firmly grounded in a global perspective, it provides a ... Read more

    $72.89 USD