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“miles young”

Showing 1 - 12 of 12 results for “miles young”
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  • Ogilvy on Advertising in the Digital Age

    by Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Read more

    $17.29 USD

  • Audiobook

    Stereo(TYPE)

    Poems

    by Jonah Mixon-Webster ...
    Narrated by Jonah Mixon-Webster, Angie Fisher, Domique Jordan, Danny Boy Steward, Miles Young, Tacee Boaz, Beth Hicks ...

    Unabridged

    1 hour 26 min

    A radical, urgent collection of poems about Blackness, the self, and the dismantling of corrupt powers in the fight for freedom.A PEN America Literary Award WinnerJonah Mixon-Webster works at the intersections of space and the body, race and region, sexuality and class. Stereo(TYPE), his debut collection of poetry, is a reckoning and a force, a revision of our most sacred mythologies, and a work ... Read more

    $7.50 USD

    Also available as: eBook

    Also available as: eBook

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  • Scientific Advertising

    by Claude C. Hopkins ...
    Scientific Advertising by Claude C. HopkinsThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.Advertising, once ... Read more

    $3.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Hegarty on Advertising

    by John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

    $18.99 USD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $3.99 USD or Free with Kobo Plus

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

    by Kotaro Sugiyama, Tim Andree ...
    The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross ... Read more

    $23.99 USD

  • Ogilvy on Advertising

    by David Ogilvy ...
    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Read more

    $14.99 USD

  • Advertising

    A Very Short Introduction

    by Winston Fletcher ...
    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Read more

    $7.99 USD

  • Unbrandable: How to Succeed in the New Brand Space

    by Adam N. Stone ...
    Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Read more

    $15.99 USD

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    by Massimiliano Musina ...
    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Read more

    $23.99 USD or Free with Kobo Plus

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    by Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... Read more

    $24.49 USD

  • The Physics of Brand

    Understand the Forces Behind Brands That Matter

    by Aaron Keller, Renee Marino, Dan Wallace ...
    Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Read more

    $2.99 USD