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“mike nevin”

Showing 1 - 12 of 12 results for “mike nevin”
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  • The Strategic Alliance Handbook

    A Practitioners Guide to Business-to-Business Collaborations

    by Mike Nevin ...
    Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand ... Read more

    $73.99 USD

  • The Strategic Alliances Fieldbook

    The Art of Agile Alliances

    by Gavin Booth, Mike Nevin, Jim Whitehurst ...
    The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo.Digitising customer channels and internal operations has been a long-running initiative for most companies, and the global COVID-19 pandemic has accelerated ... Read more

    Was $49.99 USD Now $44.99 USD

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  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    by Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Read more

    $46.79 USD

  • Go To Market Strategy

    by Lawrence Friedman ...
    In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning ... Read more

    Was $91.99 USD Now $81.99 USD

  • CIM Coursebook 08/09 Introductory Certificate in Marketing

    by Neil Botten ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    $55.99 USD

  • Directing the Agile Organisation

    A lean approach to business management

    by Evan Leybourn ...
    Directing the Agile Organisation uses a combination of first-hand research and in-depth case studies to offer a fresh approach to business management, applying Agile processes pioneered in the IT and manufacturing industries. Agile Business Management is divided into four domains: your role as a manager, your organisation’s interaction with its customers, the management of your staff, and the ... Read more

    $36.09 USD or Free with Kobo Plus

  • Re-Thinking Retail in the Digital Era

    by Oliver Freestone ...
    Retailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the rise of the Internet economy and the digitally-enabled consumer. This book provides expert analyses of the modern retail sector and argues that retailers should not simply act differently in response to ... Read more

    $13.41 USD

  • The Relationship-Driven Supply Chain

    Creating a Culture of Collaboration throughout the Chain

    by Stuart Emmett, Barry Crocker ...
    Collaboration in supply chains means managing the chain beyond traditional or transactional methods. It involves rethinking the way your business is managed, both internally and externally, and the ways in which employees and partners relate to each other. Stuart Emmett and Barry Crocker's book explains how a relationship-based approach to supply chain management can transform business; how to ... Read more

    $77.99 USD

  • The Multichannel Challenge

    by Hugh Wilson ...
    While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such ... Read more

    $73.99 USD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    by Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $28.79 USD

  • Start-ups

    A toolkit for entrepreneurs

    Edited by BCS, The Chartered Institute for IT ...
    Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also ... Read more

    $3.99 USD

  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Read more

    $44.00 USD