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Top Series in United States

Showing 1 - 12 of 12 results for “mike grigsby
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  • Marketing Analytics

    A Practical Guide to Improving Consumer Insights Using Data Techniques

    by Mike Grigsby ...
    Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it ... Read more

    $41.39 USD

  • Advanced Customer Analytics

    Targeting, Valuing, Segmenting and Loyalty Techniques

    by Mike Grigsby ...
    Series series Marketing Science
    Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer ... Read more

    $43.19 USD

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  • Segmentation, Revenue Management and Pricing Analytics

    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing ... Read more

    $96.99 USD

  • The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 70 Tools for Improving Quality and Speed : A Quick Reference Guide to 70 Tools for Improving Quality and Speed

    A Quick Reference Guide to 70 Tools for Improving Quality and Speed

    A BUSINESSWEEK BESTSELLERBestselling Lean Six Sigma author Michael George provides the first pocket guide for deployers of Lean Six SigmaThe Lean Six Sigma Pocket Toolbook blends Lean and Six Sigma tools and concepts, providing expert advice on how to determine which tool within a "family" is best for different purposes. Packed with detailed examples and step-bystep instructions, it's the ideal ... Read more

    $14.29 USD

  • Six Sigma For Dummies

    The fast and easy way to understand and implement Six SigmaThe world's largest and most profitable companies—including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola—have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over ... Read more

    $18.00 USD

  • Software Estimation

    Demystifying the Black Art

    Series series Developer Best Practices
    Often referred to as the “black art” because of its complexity and uncertainty, software estimation is not as difficult or puzzling as people think. In fact, generating accurate estimates is straightforward—once you understand the art of creating them. In his highly anticipated book, acclaimed author Steve McConnell unravels the mystery to successful software estimation—distilling academic ... Read more

    $30.99 USD

  • The Six Sigma Handbook, Third Edition

    The authoritative classic--revised and updated for today's Six Sigma practitioners Whether you want to further your Six Sigma training to achieve a Black or Green Belt or you are totally new to the quality-management strategy, you need reliable guidance. The Six Sigma Handbook, Third Edition shows you, step by step, how to integrate this profitable approach into your company's culture.Co-written ... Read more

    $80.99 USD

  • Lean Six Sigma - An Introduction and Toolkit (EBOOK BUNDLE)

    Meet all your customers’ needs—and your company’s goals—with the tools and techniques of Lean Six Sigma2 top-quality guides in 1 powerful eBook package!When you combine Lean Production and Six Sigma, you can’t fail to deliver positive results on a continual basis. This powerful mix—called Lean Six Sigma—is what some of the world’s most successful organizations use to launch themselves ahead of the ... Read more

    $19.49 USD

  • Six Sigma Demystified, Second Edition

    by Paul Keller ...
    Series series Demystified
    Learning Six Sigma CAN be a painless process!Six Sigma is among the most effective process methods used today--and it's also among the most baffling topics to those new to the subject.The good news is Six Sigma DeMYSTiFieD, second edition, explains it all in a language you'll understand. This easy-to-understand reference teaches the methods of Six Sigma, explains their applications, and tests ... Read more

    $23.09 USD

  • The Six Sigma Handbook, Fourth Edition

    The most complete, current guide to Six Sigma“Best practices in Six Sigma are continuously evolving, just as Six Sigma itself evolved from earlier best practices in quality improvement. …This fourth edition… (features) expanded materials on innovation, strategic development, Lean, and constraint management. …You’ll notice many references to free online materials within the text, such as Excel file ... Read more

    $80.19 USD

  • Measuring Data Quality for Ongoing Improvement

    A Data Quality Assessment Framework

    Series series The Morgan Kaufmann Series on Business Intelligence
    The Data Quality Assessment Framework shows you how to measure and monitor data quality, ensuring quality over time. You'll start with general concepts of measurement and work your way through a detailed framework of more than three dozen measurement types related to five objective dimensions of quality: completeness, timeliness, consistency, validity, and integrity. Ongoing measurement, rather ... Read more

    $44.99 USD

  • Risk Management for Design and Construction

    Series Book 77 - RSMeans
    The essential risk assessment guide for civil engineering, design, and constructionRisk management allows construction professionals to identify the risks inherent in all projects, and to provide the tools for evaluating the probabilities and impacts to minimize the risk potential. This book introduces risk as a central pillar of project management and shows how a project manager can be prepared ... Read more

    $120.00 USD