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Showing 1 - 12 of 12 results for “mike friedrichsen”
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  • Digital Value Migration in Media, ICT and Cultural Industries

    From Business and Economic Models/Strategies to Networked Ecosystems

    Edited by Zvezdan Vukanovic, Mike Friedrichsen, Milivoje Pavlovic ...
    Series series World Politics and Dialogues of Civilizations
    Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models.This ... Read more

    $59.99 USD

  • Competitiveness in Emerging Markets

    Market Dynamics in the Age of Disruptive Technologies

    Edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger ...
    Series series Contributions to Management Science
    This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in ... Read more

    $188.99 USD

  • Digital Transformation in Journalism and News Media

    Media Management, Media Convergence and Globalization

    Edited by Mike Friedrichsen, Yahya Kamalipour ...
    Series series Media Business and Innovation
    This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover ... Read more

    $188.99 USD

  • Handbook of Social Media Management

    Value Chain and Business Models in Changing Media Markets

    Edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus ...
    Series series Business and Management (R0)
    Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists ... Read more

    $188.09 USD

  • Suspense

    Conceptualizations, Theoretical Analyses, and Empirical Explorations

    Edited by Peter Vorderer, Hans Jurgen Wulff, Mike Friedrichsen ...
    Series series Routledge Communication Series
    This volume begins with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings. This assumption is supported not only by the popularity of suspenseful narratives, but also by the reasons users give for their actual choice of media contents. Despite this, there is no satisfying theory to describe and explain what ... Read more

    $70.99 USD

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  • International Project Management

    by Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Read more

    $104.39 USD

  • The Future of Global Business

    A Reader

    Edited by Michael Czinkota, Ilkka Ronkainen ...
    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... Read more

    $150.00 USD

  • Culture in International Construction

    by Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Read more

    $54.99 USD

  • Contemporary Corporate Strategy

    Global Perspectives

    Edited by John Saee ...
    Series series Routledge Studies in International Business and the World Economy
    With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest ... Read more

    $65.99 USD

  • Intellectual Capital for Communities

    by Ahmed Bounfour, Leif Edvinsson ...
    In the knowledge economy, the value of corporations is directly related to their knowledge and intellectual capital. But broaden the perspective a little wider and you begin to see the possibilities: Think of cities, regions, even entire nations, in addition to the public sector. If intangibles and intellectual capital are important to the private sector, they are also important to the ... Read more

    $115.99 USD

  • Global Outsourcing and Offshoring

    An Integrated Approach to Theory and Corporate Strategy

    Edited by Farok J. Contractor, Vikas Kumar, Sumit K. Kundu, Torben Pedersen ...
    Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of ... Read more

    $55.79 USD

  • Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Edited by S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos ...
    Series series The Annals of Business Research
    This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge ... Read more

    $59.99 USD