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“michel phan”

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  • The Sage Handbook of Luxury Brand Management and Marketing

    Edited by Klaus Heine, michel phan, Ian phau, Marie-Cecile Cervellon, Eunju Ko ...
    The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.Spanning seven thematic parts, ... Read more

    $99.89 USD