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“michel badoc”

Showing 1 - 2 of 2 results for “michel badoc”
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  • Neuromarketing in Action

    How to Talk and Sell to the Brain

    by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

    $35.09 USD

  • The Neuro-Consumer

    Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

    by Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the ... Read more

    $72.99 USD