Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Business Model Navigator, The

The Strategies Behind The Most Successful Companies

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik ...

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.Discover the idea of business model innovation, from ... Read more

$18.99 USD

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.Discover the idea of business model innovation, from
... Read more

Driving Digital Strategy

A Guide to Reimagining Your Business

by Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point
... Read more

Also available as: Audiobook
Logistics and Supply Chain Management

Logistics & Supply Chain Management

by Martin Christopher ...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you will receive via email the ... ... Read more

$33.99 USD

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you will receive via email the ...
... Read more
Essential Guide to Marketing Planning

by Marian Wood ...

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Read more

$22.99 USD

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your
... Read more
Key Management Models

The 75+ Models Every Manager Needs To Know

by Gerben Van den Berg, Paul Pietersma ...

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models ... Read more

$22.99 USD

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models
... Read more
Principles of Marketing

by Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

$43.99 USD

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and
... Read more
Business Model Book, The

Design, Build And Adapt Business Ideas That Drive Business Growth

by Adam Bock ...

Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of ... Read more

$12.99 USD

Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of
... Read more
Market Segmentation

How to Do It and How to Profit from It

by Malcolm McDonald ...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... Read more

$54.00 USD

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.99 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Operations Management

by Nigel Slack, Alistair Brandon-Jones ...

Operations may not run the world but make the world run! Learn how a business operates and improves its processes from some of the leading experts in the field.Operations Management, 10th edition is the ultimate guide on the subject, providing you with the best ways and strategies to learn, explore and make sense of how a business works, coming from world-leading experts Nigel Slack, Alistair ... Read more

$41.79 USD

Operations may not run the world but make the world run! Learn how a business operates and improves its processes from some of the leading experts in the field.Operations Management, 10th edition is the ultimate guide on the subject, providing you with the best ways and strategies to learn, explore and make sense of how a business works, coming from world-leading experts Nigel Slack, Alistair
... Read more
The Conversation Company

Boost Your Business Through Culture, People and Social Media

by Steven Van Belleghem ...

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... Read more

$35.99 USD

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and
... Read more
Approved Marketing Plans for New Products and Services

by Dr. Ken K. Wong ...

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken ... Read more

$8.99 USD

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“michaela choudury”

Business Model Navigator, The

People who read this also enjoyed

Driving Digital Strategy

Logistics and Supply Chain Management

Essential Guide to Marketing Planning

Key Management Models

Principles of Marketing

Business Model Book, The

Market Segmentation

Shopper Marketing

Operations Management

The Conversation Company

Approved Marketing Plans for New Products and Services

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“michaela choudury”

Show:

People who read this also enjoyed