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michael w mclaughlin

Showing 1 - 12 of 12 results for “michael w mclaughlin
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  • Winning the Professional Services Sale

    Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

    An innovative approach to winning more profitable sales in the growing professional services industryIn recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than ... Read more

    $21.00 USD

  • Guerrilla Marketing for Consultants

    Breakthrough Tactics for Winning Profitable Clients

    Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden ... Read more

    $13.00 USD

  • Audiobook

    Winning the Professional Services Sale

    Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

    Narrated by Andy Paris ...

    Unabridged

    7 hours 4 min

    Over the past several years, sellers who offer high-value products and services to businesses have experienced profound changes in the way they do business. Winning the Professional Services Sale argues for fundamental changes in the sellers mindset. Rather than pressing to sell, salespeople must help their clients buy, even if that purchase ends up with a competitor. The book rejects myopic, ... Read more

    $19.99 USD

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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Read more

    $25.99 USD or Free with Kobo Plus

  • The Balanced Scorecard

    Translating Strategy into Action

    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

    $32.39 USD or Free with Kobo Plus

  • HR Transformation: Building Human Resources From the Outside In

    Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing—moving the focus from internal issues to actively helping to set business strategies. Businesses of the future need "all hands on deck" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources.In HR ... Read more

    $27.39 USD

  • Strategic Planning For Dummies

    by Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Read more

    $14.99 USD

  • The HR Scorecard

    Linking People, Strategy, and Performance

    Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance.Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy—what the authors describe as an HR Scorecard—and measuring its activities in terms that line managers and ... Read more

    $28.79 USD or Free with Kobo Plus

  • The Best Secrets of Great Small Businesses

    Creative, Innovative and Cost-Saving Ideas from Great Business Minds

    Do you have a problem you've never faced before? Are you looking for an idea that will be your next big breakthrough? You are not alone. Every day, thousands of entrepreneurs are creating innovative solutions to business problems. The best of the best are here, in one of the most useful business guides to date.The Best Secrets of Great Small Businesses is the ultimate entrepreneurial guidebook. It ... Read more

    $11.59 USD

  • Selling Real Estate Services

    Third-Level Secrets of Top Producers

    Praise for Selling Real Estate Services"Selling Real Estate Services shows you how to stop being a vendor and start being a partner. Bob Potter's Third-Level concept will help you win more, have more fun, and build greater client loyalty. It's a playbook for success."—Roger T. Staubach, Executive Chairman for the Americas, Jones Lang LaSalle, and founder of The Staubach Company"It's not just about ... Read more

    $18.00 USD

  • Profitable Growth Is Everyone's Business

    9 Tools You Can Use Monday Morning

    by Ram Charan ...
    The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t ... Read more

    $13.99 USD

  • Rain Making

    Attract New Clients No Matter What Your Field

    by Ford Harding ...
    Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Read more

    $0.99 USD