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Top Series in United States

Showing 1 - 12 of 12 results for “michael v marn”
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  • The Price Advantage

    by Walter L. Baker, Michael V. Marn, Craig C. Zawada ...
    Series Book 535 - Wiley Finance
    A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful ... Read more

    $50.00 USD

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  • Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by Robert S. Kaplan, David P. Norton ...
    More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management ... Read more

    $32.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Execution Premium

    Linking Strategy to Operations for Competitive Advantage

    by Robert S. Kaplan, David P. Norton ...
    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Read more

    $32.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Strategic Planning For Dummies

    by Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Read more

    $14.99 USD

  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    by Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

    $13.99 USD

  • Alignment

    Using the Balanced Scorecard to Create Corporate Synergies

    by Robert S. Kaplan, David P. Norton ...
    Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book ... Read more

    $32.99 USD or Free with Kobo Plus

  • Operations Rules

    Delivering Customer Value through Flexible Operations

    by David Simchi-Levi ...
    An expert offers a set of rules that will help managers achieve dramatic improvements in operations performance.In recent years, management gurus have urged businesses to adopt such strategies as just-in-time, lean manufacturing, offshoring, and frequent deliveries to retail outlets. But today, these much-touted strategies may be risky. Global financial turmoil, rising labor costs in developing ... Read more

    $18.99 USD

  • Designing Organizations

    Strategy, Structure, and Process at the Business Unit and Enterprise Levels

    by Jay R. Galbraith ...
    This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respond effectively and rapidly to customer demands and have the ability to achieve unique competitive advantage. This latest edition includes fresh illustrative examples and references, while the foundation ... Read more

    $53.00 USD

  • Strategic Supply Management

    Creating the Next Source of Competitive Advantage

    by Robert Trent ...
    The popular press is loaded with stories about supply problems affecting many industries. Extensive outsourcing of major portions of a firms value chain, relentless pressure from customers to improve product and service functionality and to reduce costs across almost every industry, and steep global competition have combined to create a search for new sources of competitive advantage. This search ... Read more

    $31.49 USD

  • Mission-Based Management

    Leading Your Not-for-Profit In the 21st Century

    by Peter C. Brinckerhoff ...
    Series Book 231 - Wiley Nonprofit Law, Finance and Management Series
    The only nonprofit management book you must have-in an exciting new editionAs a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of Mission-Based ... Read more

    $44.00 USD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    by Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • LSC (CAREER EDUCATION CORPORATION) VitalSource ebook for Proactive Purchasing in the Supply Chain: The Key to World-Class Procurement

    The Key to World-Class Procurement

    by Sheila Petcavage, Richard Pinkerton, David N. Burt ...
    Transform purchasing operations from reactive to proactive supply managementWritten for purchasing managers, Proactive Purchasing in the Supply Chain reveals how to use the latest and best procurement practices to help your organization maximize the effectiveness and efficiency of its supply chain. The ability of purchasing to dramatically increase return on investment, reduce costs, improve ... Read more

    $89.99 USD