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Who Do You Want Your Customers to Become?

by Michael Schrage ...

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... Read more

$8.99 USD or Free with Kobo Plus

Also available as: Audiobook

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... Read more

Also available as: Audiobook
The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

by Michael Schrage ...

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation ... Read more

$17.99 USD

Also available as: Audiobook

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation
... Read more

Also available as: Audiobook
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$30.59 USD

Also available as: Audiobook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: Audiobook
Recommendation Engines

by Michael Schrage ...

Series series The MIT Press Essential Knowledge series
How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to ... Read more

$14.99 USD

How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to
... Read more
Audiobook

The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

by Michael Schrage ...

Narrated by Walter Dixon ...

Unabridged

6 hours 58 min

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies ... Read more

$29.99 USD

Also available as: eBook

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies
... Read more

Also available as: eBook
Audiobook

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

Narrated by Tom Parks ...

Unabridged

8 hours 10 min

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$19.99 USD

Also available as: eBook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: eBook
Audiobook

Who Do You Want Your Customers to Become

by Michael Schrage ...

Narrated by Erik Synnestvedt ...

Unabridged

2 hours 47 min

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... Read more

$3.99 USD

Also available as: eBook

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... Read more

Also available as: eBook

Audiobook

Deploy Empathy

A Practical Guide to Interviewing Customers

by Michele Hansen ...

Narrated by Michele Hansen ...

Unabridged

7 hours 9 min

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will ... Read more

Was $25.99 USD Now $15.99 USD or Free with Kobo Plus

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will
... Read more
Audiobook

What Your Financial Advisor Isn't Telling You

The 10 Essential Truths You Need to Know About Your Money

by Liz Davidson ...

Narrated by Randye Kaye ...

Unabridged

8 hours 10 min

A highly readable personal finance book that translates financial jargon and enables readers to ask the tough questions to protect their money and their financial well-being In today’s unsettled financial markets, where most pension plans died out with the twentieth century and where no one’s certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a ... Read more

$24.99 USD

Also available as: eBook

A highly readable personal finance book that translates financial jargon and enables readers to ask the tough questions to protect their money and their financial well-being In today’s unsettled financial markets, where most pension plans died out with the twentieth century and where no one’s certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a
... Read more

Also available as: eBook
Audiobook

The Runaway Species

How Human Creativity Remakes the World

by David Eagleman, Anthony Brandt ...

Narrated by Mauro Hantman ...

Unabridged

6 hours 39 min

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to ... Read more

$24.99 USD

Also available as: eBook

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to
... Read more

Also available as: eBook
Audiobook

Common Sense Economics

What Everyone Should Know About Wealth and Prosperity

by James D. Gwartney, Richard L. Stroup, Dwight R. Lee, Joseph P. Calhoun, Tawni Hunt Ferrarini ...

Narrated by Al Kessel ...

Unabridged

9 hours 8 min

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to ... Read more

$19.99 USD

Also available as: eBook

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to
... Read more

Also available as: eBook
Audiobook

Sense & Respond

How Successful Organizations Listen to Customers and Create New Products Continuously

by Jeff Gothelf, Josh Seiden ...

Narrated by Graham Rowat ...

Unabridged

6 hours 19 min

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The ... Read more

$19.99 USD

Also available as: eBook

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The
... Read more

Also available as: eBook

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Who Do You Want Your Customers to Become?

The Innovator's Hypothesis

The Jobs To Be Done Playbook

Recommendation Engines

The Innovator's Hypothesis

The Jobs To Be Done Playbook

Who Do You Want Your Customers to Become

People who read these also enjoyed

Deploy Empathy

What Your Financial Advisor Isn't Telling You

The Runaway Species

Common Sense Economics

Sense & Respond

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Apps

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

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Top Series in United States

The MIT Press Essential Knowledge series

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