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Who Do You Want Your Customers to Become?

by Michael Schrage ...

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... Read more

$8.69 USD or Free with Kobo Plus

Also available as: Audiobook

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... Read more

Also available as: Audiobook
The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

by Michael Schrage ...

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation ... Read more

$17.99 USD

Also available as: Audiobook

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeksWhat is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation
... Read more

Also available as: Audiobook
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$30.59 USD

Also available as: Audiobook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: Audiobook
Recommendation Engines

by Michael Schrage ...

Series series The MIT Press Essential Knowledge series
How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to ... Read more

$14.99 USD

How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to
... Read more
Audiobook

The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

by Michael Schrage ...

Narrated by Walter Dixon ...

Unabridged

6 hours 58 min

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies ... Read more

$29.98 USD

Also available as: eBook

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the innovation priorities of companies
... Read more

Also available as: eBook
Audiobook

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

Narrated by Tom Parks ...

Unabridged

8 hours 10 min

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$19.99 USD

Also available as: eBook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: eBook
Audiobook

Who Do You Want Your Customers to Become

by Michael Schrage ...

Narrated by Erik Synnestvedt ...

Unabridged

2 hours 47 min

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far ... Read more

$3.98 USD

Also available as: eBook

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far
... Read more

Also available as: eBook

Audiobook

Common Sense Economics

What Everyone Should Know About Wealth and Prosperity

by James D. Gwartney, Richard L. Stroup, Dwight R. Lee, Joseph P. Calhoun, Tawni Hunt Ferrarini ...

Narrated by Al Kessel ...

Unabridged

9 hours 8 min

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to ... Read more

$19.99 USD

Also available as: eBook

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to
... Read more

Also available as: eBook
Audiobook

Choosing Civility

The Twenty-five Rules of Considerate Conduct

by P. M. Forni ...

Narrated by David Drummond ...

Unabridged

5 hours

Most people would agree that thoughtful behavior and common decency arein short supply, or simply forgotten in hurried lives of emails,cellphones, and multi-tasking. In Choosing Civility, P. M. Forniidentifies the twenty-five rules that are most essential in connectingeffectively and happily with others. In clear, witty, and,well...civilized language, Forni covers topics that include:Think Twice ... Read more

$15.99 USD

Also available as: eBook

Most people would agree that thoughtful behavior and common decency arein short supply, or simply forgotten in hurried lives of emails,cellphones, and multi-tasking. In Choosing Civility, P. M. Forniidentifies the twenty-five rules that are most essential in connectingeffectively and happily with others. In clear, witty, and,well...civilized language, Forni covers topics that include:Think Twice
... Read more

Also available as: eBook
Audiobook

Work Smart Now

How to Jump Start Productivity, Empower Employees, and Achieve More

by Richard Polak ...

Narrated by Mike Lenz ...

Unabridged

6 hours 26 min

There's a precise moment that falls between working enough hours to be productive and working too many hours, yielding a diminishing marginal return. The difference between the person able to master this and most Americans that fail miserably at it is quality of life! If one continues to work past this moment, a negative return will ensue, and that negative return produces guilt. It lowers the ... Read more

$19.99 USD

Also available as: eBook

There's a precise moment that falls between working enough hours to be productive and working too many hours, yielding a diminishing marginal return. The difference between the person able to master this and most Americans that fail miserably at it is quality of life! If one continues to work past this moment, a negative return will ensue, and that negative return produces guilt. It lowers the
... Read more

Also available as: eBook
Audiobook

Becoming Fluent

How Cognitive Science Can Help Adults Learn a Foreign Language

by Richard Roberts, Roger Kreuz ...

Narrated by P. J. Ochlan ...

Unabridged

5 hours 34 min

Adults who want to learn a foreign language are often discouraged because they believe they cannot acquire a language as easily as children. Once they begin to learn a language, students may be further discouraged when they find the methods used to teach children don’t seem to work for them. What is an adult language learner to do?In Becoming Fluent, Richard Roberts and Roger Kreuz draw on ... Read more

$16.95 USD or Free with Kobo Plus

Also available as: eBook

Adults who want to learn a foreign language are often discouraged because they believe they cannot acquire a language as easily as children. Once they begin to learn a language, students may be further discouraged when they find the methods used to teach children don’t seem to work for them. What is an adult language learner to do?In Becoming Fluent, Richard Roberts and Roger Kreuz draw on
... Read more

Also available as: eBook
Audiobook

Loved

How to Rethink Marketing for Tech Products

by Martina Lauchengco ...

Narrated by Martina Lauchengco ...

Unabridged

6 hours 56 min

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to ... Read more

$19.99 USD

Also available as: eBook

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to
... Read more

Also available as: eBook

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Top Series in United States

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Who Do You Want Your Customers to Become?

The Innovator's Hypothesis

The Jobs To Be Done Playbook

Recommendation Engines

The Innovator's Hypothesis

The Jobs To Be Done Playbook

Who Do You Want Your Customers to Become

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Common Sense Economics

Choosing Civility

Work Smart Now

Becoming Fluent

Loved

eReaders

Apps

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Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

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