Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“michael moesgaard andersen”

Showing 1 - 12 of 12 results for “michael moesgaard andersen”
Skip side bar filters

  • Data-Driven Innovation

    Why the Data-Driven Model Will Be Key to Future Success

    by Michael Moesgaard Andersen, Torben Pedersen ...
    Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces of innovation, some of which may already be developed. Therefore, there is the need for more advanced means of searching and identifying innovation wherever it may occurs.We point to the importance of ... Read more

    $76.99 USD

  • Discount Business Strategy

    How the New Market Leaders are Redefining Business Strategy

    by Michael Moesgaard Andersen, Flemming Poulfelt ...
    What people are saying about Discount Business Strategy:"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Understanding the specific moves and tools that the authors analyze will be valuable for attackers and ... Read more

    $59.00 USD

  • Beyond Strategy

    The Impact of Next Generation Companies

    by Michael Moesgaard Andersen, Flemming Poulfelt ...
    Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the ... Read more

    $72.99 USD

People who read these also enjoyed

  • Copycats

    How Smart Companies Use Imitation to Gain a Strategic Edge

    by Oded Shenkar ...
    In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is ... Read more

    $21.99 USD or Free with Kobo Plus

  • Advertising Transformed

    The New Rules for the Digital Age

    by Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Read more

    $35.99 USD

  • Strategic Fashion Management

    Concepts, Models and Strategies for Competitive Advantage

    by Ranjit Thind ...
    Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life ... Read more

    $65.99 USD

  • Strategic Marketing

    An Introduction

    by Tony Proctor ...
    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing ... Read more

    $87.99 USD

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

    $17.00 USD

  • Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    by Scott Keller, Colin Price ...
    The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... Read more

    $22.99 USD

  • HBR's 10 Must Reads 2022: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)

    The Definitive Management Ideas of the Year from Harvard Business Review

    by Harvard Business Review, Frances X. Frei, Anne Morriss, Morten T. Hansen, Robert Livingston ...
    Series series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Frances Frei to Morton T. Hansen and company examples from UPS to Apple, this volume brings the most current and important management ... Read more

    $17.99 USD or Free with Kobo Plus

  • Positioning the Brand

    An Inside-Out Approach

    by Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Read more

    $70.99 USD

  • The CIM Handbook of Strategic Marketing

    by Colin Egan, Michael Thomas ...
    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and ... Read more

    $200.99 USD