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The Case for Character

Why Trusted Brands are more Lucrative, Loved and Long Lasting

by Michael McQueen ...

In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores: • Why the marketplace today is more skeptical and discerning - and how this creates an ... Read more

$9.99 USD or Free with Kobo Plus

In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores: • Why the marketplace today is more skeptical and discerning - and how this creates an
... Read more
Winning the Battle for Relevance

Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate

by Michael McQueen ...

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?"As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the ... Read more

$8.69 USD or Free with Kobo Plus

Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?"As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the
... Read more
Momentum

How to Build it, Keep it or Get it Back

by Michael McQueen ...

Achieve the ultimate state of continual successMomentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement – measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and ... Read more

$15.00 USD

Achieve the ultimate state of continual successMomentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement – measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and
... Read more
Teaching for Tomorrow

A Blueprint for Future-Proofing Our Schools, Students & Educational System

by Michael McQueen ...

Over a century ago, the great educationalist John Dewey remarked, "If we teach today's students as we taught yesterday's, we rob them of tomorrow." This insight is more relevant than ever before. As we brace for a perfect storm of technological and social change, the need for educational transformation has never been greater. In this landmark book, 6-time bestselling author and trends forecaster ... Read more

$9.99 USD or Free with Kobo Plus

Over a century ago, the great educationalist John Dewey remarked, "If we teach today's students as we taught yesterday's, we rob them of tomorrow." This insight is more relevant than ever before. As we brace for a perfect storm of technological and social change, the need for educational transformation has never been greater. In this landmark book, 6-time bestselling author and trends forecaster
... Read more
How to Prepare Now for What's Next

A Guide to Thriving in an Age of Disruption

by Michael McQueen ...

Disruption is changing the playing field – keep your successful business on topThriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author ... Read more

$13.00 USD

Disruption is changing the playing field – keep your successful business on topThriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author
... Read more
The New Rules of Engagement

A guide to understanding and connecting with Generation Y

by Michael McQueen ...

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners ... Read more

$9.99 USD or Free with Kobo Plus

To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners
... Read more
Winning the Battle for Relevance

Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

by Michael McQueen ...

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time ... Read more

$12.99 USD or Free with Kobo Plus

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time
... Read more
Make a Joyful Noise

by Michael McQueen ...

For Christians, the Bible is the living Word of God and a never-ending source of learning and guidance for living life. In Make a Joyful Noise, Kye and Kenzie, twin brother-and-sister kangaroo rats in the desert southwest, employ “Bible surfing” to learn how to express their joy over God’s creation and to remind us that everyone is good at something. ... Read more

$9.99 USD

For Christians, the Bible is the living Word of God and a never-ending source of learning and guidance for living life. In Make a Joyful Noise, Kye and Kenzie, twin brother-and-sister kangaroo rats in the desert southwest, employ “Bible surfing” to learn how to express their joy over God’s creation and to remind us that everyone is good at something.
... Read more

The 20 Ps of Marketing

A Complete Guide to Marketing Strategy

by David Pearson ...

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas ... Read more

$35.99 USD

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas
... Read more
Creating Signature Stories

Strategic Messaging that Persuades, Energizes and Inspires

by David Aaker ...

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving ... Read more

$8.69 USD or Free with Kobo Plus

"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving
... Read more
The Grid

The Decision-making Tool for Every Business (Including Yours)

by Matt Watkinson ...

____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Iden... ... Read more

$13.99 USD

____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Iden...
... Read more
Clever

Leading Your Smartest, Most Creative People

by Rob Goffee, Gareth Jones ...

If your company is like most, it has a handful of people who generate disproportionate quantities of value: A researcher creates products that bankroll the entire organization for decades. A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business ... Read more

$25.99 USD or Free with Kobo Plus

If your company is like most, it has a handful of people who generate disproportionate quantities of value: A researcher creates products that bankroll the entire organization for decades. A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business
... Read more

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Recommended For You

“michael mcqueen”

The Case for Character

Winning the Battle for Relevance

Momentum

Teaching for Tomorrow

How to Prepare Now for What's Next

The New Rules of Engagement

Winning the Battle for Relevance

Make a Joyful Noise

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The 20 Ps of Marketing

Creating Signature Stories

The Grid

Clever

eReaders

Apps

Accessories

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Your Shopping Cart is empty

Available:

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