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“michael b goodman”

Showing 1 - 12 of 12 results for “michael b goodman”
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  • Corporate Communication

    Transformation of Strategy and Practice

    by Michael B. Goodman, Peter B. Hirsch ...
    The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates ... Read more

    $45.39 USD

  • Corporate Communication

    Tactical Guidelines for Strategic Practice

    by Michael B. Goodman ...
    The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the ... Read more

    $6.29 USD

  • Intercultural Communication for Managers

    by Michael B. Goodman ...
    People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential ... Read more

    $8.69 USD

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  • Business Environment

    by Hiriyappa B ...
    Business Environment can use as a manual for how to develop and analysis of business in a complex, critical, dynamic and progressive competitive environment. It is ideal for self- study and context includes the analysis of business and its components.This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, ... Read more

    $4.99 USD or Free with Kobo Plus

  • Corporate Communication

    Critical Business Asset for Strategic Global Change

    by Michael Goodman, Peter B. Hirsch ...
    The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This ... Read more

    $55.99 USD

  • Reputation Management

    Building and Protecting Your Company's Profile in a Digital World

    Edited by Andrew Hiles ...
    Series series Key Concepts
    Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.Reputation Management ... Read more

    $33.99 USD

  • The Tyranny of Metrics

    by Jerry Z. Muller ...
    How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we ... Read more

    $14.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Why Good People Can't Get Jobs

    The Skills Gap and What Companies Can Do About It

    by Peter Cappelli ...
    Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Managing Corporate Reputation and Risk

    by Dale Neef ...
    Developing a corporate ethics program is a hot issue that will be the next big thing for large organizations. A drive toward standardized reporting of corporate ethics practices was coming anyway; the recent public corporate disasters will only encourage corporate executive teams to scramble to demonstrate to customers and shareholders that their organization takes these issues seriously. This ... Read more

    $67.99 USD

  • Governing for Results

    A Director's Guide to Good Governance

    by Mel D. Gill ...
    BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance ... Read more

    $3.99 USD

  • The End of Fundraising

    Raise More Money by Selling Your Impact

    by Jason Saul ...
    Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.The End of Fundraising turns ... Read more

    $23.00 USD

  • Strategic Organizational Communication

    In a Global Economy

    by Charles Conrad, Marshall Scott Poole ...
    Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communicationPlaces organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, ... Read more

    $96.00 USD