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“michael b goodman”

Showing 1 - 3 of 3 results for “michael b goodman”
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  • Corporate Communication

    Transformation of Strategy and Practice

    by Michael B. Goodman, Peter B. Hirsch ...
    The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates ... Read more

    $45.39 USD

  • Corporate Communication

    Tactical Guidelines for Strategic Practice

    by Michael B. Goodman ...
    The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the ... Read more

    $6.29 USD

  • Intercultural Communication for Managers

    by Michael B. Goodman ...
    People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential ... Read more

    $8.69 USD