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melissa perri

Showing 1 - 12 of 12 results for “melissa perri
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  • Product Operations

    How successful companies build better products at scale

    Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. ... Read more

    $9.99 USD

  • Escaping the Build Trap

    How Effective Product Management Creates Real Value

    by Melissa Perri ...
    To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Read more

    $24.49 USD

  • Audiobook

    Escaping the Build Trap

    How Effective Product Management Creates Real Value

    by Melissa Perri ...
    Narrated by Erin deWard ...

    Unabridged

    6 hours 44 min

    To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... Read more

    $15.99 USD

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  • Audiobook

    EMPOWERED

    Ordinary People, Extraordinary Products

    by Marty Cagan ...
    Narrated by Marty Cagan ...

    Unabridged

    11 hours 9 min

    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their ... Read more

    $19.99 USD

  • Empowered

    Ordinary People, Extraordinary Products

    by Marty Cagan ...
    Series series Silicon Valley Product Group
    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Read more

    $19.00 USD

  • Loved

    How to Rethink Marketing for Tech Products

    Series series Silicon Valley Product Group
    Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... Read more

    $22.00 USD

  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

    $19.00 USD

  • Product Management For Dummies

    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Read more

    $17.00 USD

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    by April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Read more

    $9.99 USD

  • The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

    The Revolutionary Sales Process That is Changing the Way People Sell

    THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples ... Read more

    $24.69 USD

  • Managing Projects (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Master the basics of project management.You've been asked to manage a key project—or perhaps you've volunteered for an assignment that could advance your career. So how do you make sure the project succeeds? Managing Projects walks you quickly through the basics, including:Drawing up a realistic schedule and project planMonitoring key tasks and benchmarksCommunicating with stakeholdersBringing th. ... Read more

    $10.69 USD or Free with Kobo Plus

  • Evidence Guided

    Creating High Impact Products in the Face of Uncertainty

    by Itamar Gilad ...
    Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. Using evidence effectively flips the odds in our favor: it boosts outcomes and reduces waste; it improves decision-making, alignment, and empowerment, and reduces battles of ... Read more

    $9.90 USD or Free with Kobo Plus