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melissa appel

Showing 1 - 12 of 12 results for “melissa appel
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  • Aligned

    Stakeholder Management for Product Leaders

    Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that ... Read more

    $30.99 USD

  • Audiobook

    Aligned

    Stakeholder Management for Product Leaders

    Narrated by April Doty ...

    Unabridged

    10 hours 36 min

    Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that ... Read more

    $19.99 USD

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

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  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Read more

    $9.99 USD or Free with Kobo Plus

  • Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

    by Ace McCloud ...
    Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be... ... Read more

    $3.99 USD or Free with Kobo Plus

  • Presentations (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Deliver powerful presentations that impress and move your audience.Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to:Craft your messagePrepare and rehearse effectivelyEngage your audienceManage Q&A sessions... ... Read more

    $10.69 USD or Free with Kobo Plus

  • Product Management in Practice

    A Practical, Tactical Guide for Your First Day and Every Day After

    by Matt LeMay ...
    Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.In this ... Read more

    $28.79 USD

  • Running Meetings (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Run more productive meetings.Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasks... ... Read more

    $10.69 USD or Free with Kobo Plus

  • Subscription Marketing

    by Anne Janzer ...
    The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Lean Entrepreneur

    How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

    Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneurThe Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide ... Read more

    $23.00 USD

  • Reverse the Search

    How to Turn Job Seeking into Job Shopping

    by Madeline Mann ...
    From the creator of top career YouTube channel Self Made Millennial, the only job search guide you’ll need to get employers competing for youAs a former recruiter and head of HR at multiple companies, Madeline Mann has seen every kind of job application under the sun. If you’re tired of sending resumes out into the void, then listen up: the antiquated job hunting advice you’ve been told before is ... Read more

    $13.99 USD

  • Game of Sales

    Lessons Learned Working at Adobe, Amazon, Google, and IBM

    by David Perry ...
    In the fast-paced world of enterprise sales, are you looking to sharpen your skill set to gain an edge? Do you want to drive efficient, repeatable success without getting worn down? Game of Sales is the candid conversation you always wanted to have with a top enterprise salesperson. David Perry holds nothing back. He takes you behind the scenes of what he's learned working for top companies like ... Read more

    $9.99 USD or Free with Kobo Plus