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The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right

by Meghan Casey ...

Series series Voices That Matter
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a ... Read more

$27.39 USD

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a
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Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

by Avinash Kaushik ...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Read more

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and
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Validating Product Ideas

Through Lean User Research

by Tomer Sharon ...

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Read more

$40.99 USD

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
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Build Better Products

A Modern Approach to Building Successful User-Centered Products

by Laura Klein ...

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically ... Read more

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It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically
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The Resume.Com Guide to Writing Unbeatable Resumes

by Warren Simons, Rose Curtis ...

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, ... Read more

$19.99 USD

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords,
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The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

by Étienne Garbugli ...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

$9.99 USD or Free with Kobo Plus

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go
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Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project

by Margot Bloomstein ...

Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your ... Read more

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Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your
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The Art of Agile Development

by James Shore, Shane Warden ...

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.In this thorough update of the classic Agile how-to guide, ... Read more

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Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.In this thorough update of the classic Agile how-to guide,
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Automate Your Busywork

Do Less, Achieve More, and Save Your Brain for the Big Stuff

by Aytekin Tank ...

Wall Street Journal BestsellerPublisher's Weekly BestsellerLearn to automate your busywork and focus on what really mattersIn Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible wh... ... Read more

Was $17.00 USD Now $12.00 USD

Also available as: Audiobook

Wall Street Journal BestsellerPublisher's Weekly BestsellerLearn to automate your busywork and focus on what really mattersIn Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible wh...
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Also available as: Audiobook
Articulating Design Decisions

by Tom Greever ...

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is.This practical guide focuses on principles, ... Read more

$30.99 USD

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is.This practical guide focuses on principles,
... Read more
How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company

by Einar Uvslokk ...

SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating ... Read more

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SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating
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Solving Product

Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

by Étienne Garbugli ...

“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor-Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away.Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in ... Read more

$24.99 USD or Free with Kobo Plus

“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor-Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away.Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in
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Top Series in United States

Voices That Matter

The Content Strategy Toolkit

People who read this also enjoyed

Web Analytics 2.0

Validating Product Ideas

Build Better Products

The Resume.Com Guide to Writing Unbeatable Resumes

The SaaS Email Marketing Playbook

Content Strategy at Work

The Art of Agile Development

Automate Your Busywork

Articulating Design Decisions

How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company

Solving Product

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Voices That Matter

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