Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “maxime cohen”
Skip side bar filters

  • Precision Retailing

    Driving Results with Behavioral Insights and Data Analytics

    Edited by Laurette Dubé, Maxime Cohen, Nathan Yang, Bassem Monla ...
    Series series Behaviorally Informed Organizations
    Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the ... Read more

    $28.79 USD

People who read this also enjoyed

  • A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

    by Randy Bartlett ...
    The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma ... Read more

    $43.19 USD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $68.99 USD

  • HR Analytics In-Depth

    Using Excel tools to Solve HR Analytics at Work (English Edition)

    by Subhashini Sharma Tripathi, Reuben Ray ...
    This book is a start to end guide on all HR processes right from hiring to attrition of the resource. Each chapter is designed with easy to follow explanations and real life scenarios to help HR professionals get an in-depth understanding of HR analytics. You will start with various hiring strategies and identifying the right resource to onboard for your organization. You will then move on to ... Read more

    $14.39 USD or Free with Kobo Plus

  • The Big Unlock

    Harnessing Data and Growing Digital Health Businesses in a Value-Based Care Era

    by Paddy Padmanabhan ...
    Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology.Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new ... Read more

    $11.59 USD

  • Health Analytics

    Gaining the Insights to Transform Health Care

    by Jason Burke ...
    Series Book 71 - Wiley and SAS Business Series
    A hands-on, analytics road map for health industry leadersThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate ... Read more

    $38.00 USD

  • Marketing Management MCQ (Multiple Choice Questions)

    Quiz Questions Chapter 1-14 and Practice Tests with Answers PDF | Marketing Management Study Guide & Exam Prep MCQs

    by Arshad Iqbal ...
    Series series Marketing Study Guides
    The Marketing Management Multiple Choice Questions (MCQ Quiz) with Answers PDF (Marketing Management MCQ PDF Download): Quiz Questions Chapter 1-14 & Practice Tests with Answers Key (BBA MBA Marketing MCQs PDF: Textbook Notes & Question Bank) includes revision guide for problem solving with hundreds of solved MCQs. Marketing Management MCQ with Answers PDF book covers basic concepts, analytical ... Read more

    $4.99 USD or Free with Kobo Plus

  • The History of Marketing Science

    by Russell S Winer, Scott A Neslin ...
    Series Book 18 - World Scientific-Now Publishers Series in Business
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the ... Read more

    $43.19 USD

  • Digital Transformation Payday

    Navigate the Hype, Lower the Risks, Increase Return on Investments

    by Tim Bottke ...
    The Data-Driven Guide for your Digital Transformation PaydayIn Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new ... Read more

    $19.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • History Of Marketing Science, The

    by Russell S Winer, Scott A Neslin ...
    Series Book 3 - World Scientific-now Publishers Series In Business
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, ... Read more

    $34.99 USD

  • Mastering Marketing Data Science

    A Comprehensive Guide for Today's Marketers

    by Iain Brown ...
    Unlock the Power of Data: Transform Your Marketing Strategies with Data ScienceIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through ... Read more

    $67.00 USD

  • Customer Portfolio Management

    Creating Value with a Large Leaky Bucket of Customers

    by Fred Selnes, Michael D. Johnson ...
    Series series Management on the Cutting Edge
    How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most ... Read more

    $17.99 USD