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“matthew prince”

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  • Social Media Campaigns

    Strategies for Public Relations and Marketing

    by Carolyn Mae Kim, Matthew Prince ...
    This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals.In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The ... Read more

    $72.99 USD