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“matt staggs”

Showing 1 - 12 of 12 results for “matt staggs”
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  • Booklife

    Strategies and Survival Tips for the 21st-Century Writer

    by Jeff VanderMeer, Matt Staggs, Nathan Ballingrud ...
    The world has changed, and with it the craft of writing. In addition to the difficulties of putting pen to paper, authors must now contend with a slew of new media. This has forever altered the relationship between writers and their readers, their publishers, and their work. In an era when authors are expected to do more and more to promote their own work, Booklife steers readers through the ... Read more

    $8.69 USD or Free with Kobo Plus

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  • Creativity, Inc. (The Expanded Edition)

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    by Ed Catmull, Amy Wallace ...
    **The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.“Might be the most thoughtful management book ever.” ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Strangers To Superfans

    A Marketing Guide to The Reader Journey

    by David Gaughran ...
    Series Book 2 - Let's Get Publishing
    From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by ... Read more

    $4.99 USD or Free with Kobo Plus

  • Guerrilla Marketing, 4th Edition

    Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

    by Jay Conrad Levinson ...
    **NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of ... Read more

    $9.49 USD

  • Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

    Masters of Copywriting

    by Dr. Robert C. Worstell ...
    Series series Masters of Copywriting
    There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again ... Read more

    $7.99 USD or Free with Kobo Plus

  • Everybody Writes

    Your New and Improved Go-To Guide to Creating Ridiculously Good Content

    by Ann Handley ...
    A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Read more

    $17.00 USD

  • The Gamification Toolkit

    Dynamics, Mechanics, and Components for the Win

    by Kevin Werbach, Dan Hunter ...
    Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more ... Read more

    $4.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Your A Game

    winning promo for genre fiction

    by Damon Suede, Heidi Cullinan ...
    Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We ... Read more

    $8.99 USD

  • The Cluetrain Manifesto (10th Anniversary Edition)

    by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami, Dan Gillmor ...
    The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic ... Read more

    $11.99 USD

  • Creative Strategy and the Business of Design

    by Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Read more

    Was $14.99 USD Now $2.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

    by Andrea Phillips ...
    The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Read more

    $19.49 USD

  • The Art of Client Service

    The Classic Guide, Updated for Today's Marketers and Advertisers

    by Robert Solomon ...
    A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more ... Read more

    $20.00 USD