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  • Collaboration with Potential Users for Discontinuous Innovation

    Experimental Research on User Creativity

    by Martin Hewing ...
    Series series Business and Management (R0)
    Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of ... Read more

    $49.49 USD