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Showing 1 - 12 of 12 results for “markus eitle”
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  • Culinary Tourism and Wine Tourism

    Contributions from the 2024 Conference in Krems, Austria

    Edited by Albert Franz Stöckl, Markus Eitle, Stephanie Tischler, Daniela Wagner, Axel Dreyer, Knut Scherhag ...
    Series series Business and Economics (German Language)
    This volume contains the papers presented at the 6th Culinary and Wine Tourism Conference. The conference took place in May 2024 in Krems an der Donau, Austria. Contributions from XY different countries on the following topics were included in this book: (exemplary) o Authenticity & tourism experiences; preservation of gastronomic heritage; branding/marketing strategies for destinations o ... Read more

    $44.99 USD

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  • Gamification in Tourism

    Designing Memorable Experiences

    by Roman Egger, Paul Bulencea ...
    Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book ... Read more

    $21.99 USD or Free with Kobo Plus

  • Enabling the City

    Interdisciplinary and Transdisciplinary Encounters in Research and Practice

    Edited by Josefine Fokdal, Olivia Bina, Prue Chiles, Liis Ojamäe, Katrin Paadam ...
    Enabling the City is a collaborative book that focuses on how interdisciplinary and transdisciplinary processes of knowledge production may contribute to urban transformation at a local level in the 21st century, striking a balance between enthusiastic support for such transformational potential and a cautious note regarding the persistent challenges to the ethos as well as the practice of inter ... Read more

    Free

  • Applied Design Research

    A Mosaic of 22 Examples, Experiences and Interpretations Focussing on Bridging the Gap between Practice and Academics

    Edited by Peter Joore, Guido Stompff, Jeroen van den Eijnde ...
    Design and research are two fields of knowledge that each has its traditions, methods, standards and practices. These two worlds appear to be quite separate, with researchers investigating what exists, and designers visualising what could be. This book builds a bridge between both worlds by showing how design and research can be integrated to develop a new field of knowledge.Applied Design ... Read more

    Free

  • Creating the Visitor-centered Museum

    by Peter Samis, Mimi Michaelson ...
    What does the transformation to a visitor-centered approach do for a museum? How are museums made relevant to a broad range of visitors of varying ages, identities, and social classes? Does appealing to a larger audience force museums to "dumb down" their work? What internal changes are required? Based on a multi-year Kress Foundation-sponsored study of 20 innovative American and European ... Read more

    $66.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Wine, Food, and Tourism Marketing

    by C Michael Hall ...
    Get the advantage you need to compete in the worldwide food and wine tourism marketplace!Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you ... Read more

    $79.99 USD

  • Competence-Based Innovation in Hospitality and Tourism

    by Harald Pechlaner, Elisa Innerhofer ...
    Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those ... Read more

    $48.99 USD

  • Event Design

    Social perspectives and practices

    Edited by Greg Richards, Lénia Marques, Karen Mein ...
    Series series Routledge Advances in Event Research Series
    Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative ... Read more

    $67.99 USD

  • Strategic Marketing in Tourism Services

    Edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith ...
    Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment ... Read more

    $95.19 USD

  • Engaging Stages

    Best Practice in Creative Audience Development for the Performing Arts

    by Nick Amies, Lars Seeberg ...
    Series Book 1 - Ebook Edition
    Engaging Stages is a hands-on guide for theatre makers and creative leaders to inform and inspire about strategic approaches to public engagement. Published by the Theatron Engaging Stages Network Europe, it contains 30 contributions and case studies from 17 leading performing arts organisations in 10 European countries.Engaging Stages provides 30 answers to 6 key questions: What is an Engaging ... Read more

    $10.99 USD

  • Social Media in Travel, Tourism and Hospitality

    Theory, Practice and Cases

    by Evangelos Christou ...
    Series series New Directions in Tourism Analysis
    Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines ... Read more

    $77.99 USD

  • Millennials, Generation Z and the Future of Tourism

    by Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini ...
    Series Book 7 - The Future of Tourism
    This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, ... Read more

    $14.29 USD