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The Ride of a Lifetime

Doing Business the Orange County Choppers Way

by Paul Teutul ...

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely ... Read more

$10.00 USD

Also available as: Audiobook

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely
... Read more

Also available as: Audiobook
Varsity Green

A Behind the Scenes Look at Culture and Corruption in College Athletics

by Mark Yost ...

In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state ... Read more

$25.99 USD

In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state
... Read more
The 200-MPH Billboard

The Inside Story of How Big Money Changed NASCAR

by Mark Yost ...

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York ... Read more

$18.99 USD

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York
... Read more

The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

$13.99 USD
The Extra 2%

How Wall Street Strategies Took a Major League Baseball Team from Worst to FirstFirst

by Jonah Keri ...

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.In The Extra 2%, financial journalist and ... Read more

$13.99 USD

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.In The Extra 2%, financial journalist and
... Read more
Car Guys vs. Bean Counters

The Battle for the Soul of American Business

by Bob Lutz ...

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its ... Read more

$9.99 USD

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A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its
... Read more

Also available as: Audiobook
Scorecasting

The Hidden Influences Behind How Sports Are Played and Games Are Won

by Tobias Moskowitz, L. Jon Wertheim ...

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow ... Read more

$7.99 USD

Also available as: Audiobook

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow
... Read more

Also available as: Audiobook
The Art of Innovation

Lessons in Creativity from IDEO, America's Leading Design Firm

by Tom Kelley ...

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn't a business in America that doesn't want to be more creative in its thinking, products, and ... Read more

$15.99 USD

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn't a business in America that doesn't want to be more creative in its thinking, products, and
... Read more
Time Management for the Creative Person

Right-Brain Strategies for Stopping Procrastination, Getting Control of the Clock and Calendar, and Freeing Up Your Time and Your Life

by Lee Silber ...

Creative folks often know all too well that the muse doesn’t always strike when you want it to, or when the deadline for your next brilliant project is creeping up on you like an ill-fitting turtleneck. Originality doesn’t follow a time clock, even when you have to. While conventional time management books offer tons of instruction for using time wisely, they are traditionally organized in a ... Read more

$5.99 USD

Creative folks often know all too well that the muse doesn’t always strike when you want it to, or when the deadline for your next brilliant project is creeping up on you like an ill-fitting turtleneck. Originality doesn’t follow a time clock, even when you have to. While conventional time management books offer tons of instruction for using time wisely, they are traditionally organized in a
... Read more
Swing Your Sword

Leading the Charge in Football and Life

by Mike Leach, Michael Lewis ...

The legendary college football head coach tells his captivating story—from rural Wyoming to law school to the upper echelons of the SEC.A New York Times BestsellerSwing Your Sword is the first ever book by one of the most fascinating and successful coaches in sports. A maverick who took an unlikely path to coaching through law school, Mike Leach talks about his unorthodox approach to coa... ... Read more

$12.99 USD or Free with Kobo Plus

The legendary college football head coach tells his captivating story—from rural Wyoming to law school to the upper echelons of the SEC.A New York Times BestsellerSwing Your Sword is the first ever book by one of the most fascinating and successful coaches in sports. A maverick who took an unlikely path to coaching through law school, Mike Leach talks about his unorthodox approach to coa...
... Read more
Icons and Idiots

Straight Talk on Leadership

by Bob Lutz ...

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him ... Read more

$5.99 USD

Also available as: Audiobook

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him
... Read more

Also available as: Audiobook
You Herd Me!

I'll Say It If Nobody Else Will

by Colin Cowherd ...

There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin CowherdIn this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s ... Read more

$6.99 USD

Also available as: Audiobook

There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin CowherdIn this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s
... Read more

Also available as: Audiobook

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“mark yost”

The Ride of a Lifetime

Varsity Green

The 200-MPH Billboard

People who read these also enjoyed

The 22 Immutable Laws of Marketing

The Extra 2%

Car Guys vs. Bean Counters

Scorecasting

The Art of Innovation

Time Management for the Creative Person

Swing Your Sword

Icons and Idiots

You Herd Me!

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