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“mark wrighton”

Showing 1 - 12 of 12 results for “mark wrighton”
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  • Campaigns and Political Marketing

    by Wayne Steger, Sean Kelly, Mark Wrighton ...
    Understand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for ... Read more

    $55.99 USD

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  • The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

    by Marcia Yudkin ...
    In the news business and politics, they're called sound bites. In advertising, they're called slogans or tag lines, depending on their placement and use. For movies, they're called log lines. On books, they're titles or subtitles. For people, they're monikers.All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a ... Read more

    $2.99 USD or Free with Kobo Plus

  • Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

    The Dynamic Manager Handbooks, #7

    by Dave Donelson ...
    Series Book 7 - The Dynamic Manager Handbooks
    Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: ... Read more

    $0.99 USD or Free with Kobo Plus

  • Marketing: The Essential Guide

    by Antonia Chitty and Victoria Dawson ...
    Series series Need2Know Books
    Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business.Packed with practical ideas, this book will help you find out how to create a great brand, how to establish your target audience, where to find them and how to communicate. Read it to help you determine your business’s unique selling points ... Read more

    $5.45 USD

  • Guerrilla Music Marketing, Vol 3: Music Publicity and Media Exposure Bootcamp

    by Bob Baker ...
    Never Be Confused About Music Publicity Again!This ebook features Section 3 of the highly acclaimed Guerrilla Music Marketing Handbook.Here's a glimpse at what you get:=> 32 Ways to Get Exposure for Yourself, Your Band, or Your New Music Release -- This chapter is jam-packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this ... Read more

    $3.99 USD or Free with Kobo Plus

  • The Publicity Handbook, New Edition

    The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

    by David R. Yale, Andrew J. Carothers ...
    Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive ... Read more

    $19.49 USD

  • The Future of Excellence in Public Relations and Communication Management

    Challenges for the Next Generation

    Edited by Elizabeth L. Toth ...
    Series series Routledge Communication Series
    The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public ... Read more

    $126.99 USD

  • The Art of Crisis Leadership

    Save Time, Money, Customers and Ultimately, Your Career

    by Rob Weinhold, Kevin Cowherd ...
    In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... Read more

    $8.69 USD

  • Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

    Revisiting Groupthink in the Boardroom

    by David Silver ...
    Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: ... Read more

    $28.49 USD

  • Executive Power in Theory and Practice

    Edited by H. Liebert, G. McDowell ...
    Series series Business and Management (R0)
    Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. ... Read more

    $49.49 USD

  • International Public Relations

    Negotiating Culture, Identity, and Power

    by Patricia A. Curtin, T. Kenn Gaither ...
    International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, ... Read more

    $100.79 USD

  • Winning Elections with Political Marketing

    by Philip Davies ...
    Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their ... Read more

    $72.99 USD